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Green Is the New Pink: A Girly Guide to Going Eco

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Lauren Ellis Student Contributor, University of California - Santa Barbara
This article is written by a student writer from the Her Campus at UCSB chapter and does not reflect the views of Her Campus.

It’s a greener and greener world, and being sustainable is no longer a trend, it’s a movement. And it’s a movement of addition, not subtraction; blending our daily routines with choices that are good to the earth, good to our bodies, and good to our style. Those are in our rearview mirrors now, though, when “eco-friendly” meant giving up glamour, color, or fun. Today, we’re surrounded by a new paradigm of being where green is the high-glamour color of rose. This is your step-by-step blueprint to creating a beautiful, conscious life from the inside out, starting with peace and radiating outward to your clothes closet and makeup bag.

Conscious Cosmetics: The Beauty of a Clean Makeup Bag

The same applies to what we put on our skin. The beauty industry is getting its green glow-up, and brands are showing that clean ingredients and high performance needn’t be at odds.

How to Build a Sustainable Beauty Routine

Look for Refillable Systems: The coolest sustainability, refill makeup eliminates single-use packaging. Brands like Kjaer Weis have stunning, metal-compact base, blusher, and highlighters where you just swap out the inner refill. Elate Beauty has bamboo capsules which fit into stunning, reusable palettes for their product.

Taking on Clean Ingredients: Choose brands that will be honest about what they put in them, going away from chemicals and instead using plant-based, organic ingredients.

  • RMS Beauty is loved for its “living” ingredients that feed the skin as it gives beautiful, dewy coverage.
  • Ilia Beauty is a pioneer, combining skincare serums with colorants to multi-task, awakened color.

Support Zero-Waste & Ethical Brands: Seek out those brands that have a circular economy.

  • Axiology produces highly creamy, multi-use balms and crayons with a very minimalist, recyclable package, and Lush retails naked (zero-packaging) makeup bars and solid products that use minimal water and plastic.

The Glow-Up: Your sustainable makeup bag isn’t about doing without; it’s about doing better. It’s stocked with products that make you feel amazing, both inside and out, which work without sacrificing.

Your Guide to Eco-Chic Fashion

The Fabric of Our Lives: Buy clothes that are made from natural, renewable, or recycled materials. Organic cotton is essential, softer and with less water needs. TENCEL™ Lyocell, made from sustainably sourced wood pulp, is very silky and biodegradable. Recycled polyester, typically made from plastic bottles, gives new life to discarded rubbish as workout clothing or fashion-forward outerwear.

Brands Leading the Way

For Everyday Elegance: Reformation is the brand name for trendy, effortlessly cool, feminine stand-alone items and dresses with a determined dedication to the sustainable use of materials and transparent carbon-footprint disclosure.

For Elevated Basics: Pact offers incredibly soft organic cotton basics, loungewear, and lingerie at a fantastically low price point, all manufactured in Fair Trade Certified facilities.

For Timeless Investment Pieces: ABLE is a female-led business committed to ending the cycle of poverty across generations by empowering women economically. They have beautiful leather handbags, jeans, and shoes, with a publicly disclosed wage report that encourages radical transparency.

The Second-Hand Sparkle: Never, ever underestimate the strength of thrifting! Second-hand shopping on websites like Depop and ThredUp, or in your neighborhood boutique store, is recycling at its finest. It’s a hunt that rewards with special, one-of-a-kind finds and brings more life to clothes and prevents them from going into landfill waste.

The Last Wardrobe: Sustainability is not about how much you have but about quality. It’s about creating a wardrobe you adore and one that’s full of things that talk to you, a great story that gives you, and makes you look and feel fantastic.

Intimate Eco-Swaps: Revolutionizing Feminine Care

Let’s end with one of the strongest but least tapped resources: our periods. The typical menstruating human will use about 11,000 tampons or pads throughout their lifetime, an astonishing amount of plastic garbage. But times have changed and the feminine care revolution is here, introducing products that are kind to you and the planet.

Your Eco-Chic Period Kit

The Menstrual Cup: A cult hit for all the best reasons, this little bendy cup of medical-grade silicone is the zero-waste hero. One cup, produced by manufacturers like Saalt or DivaCup, can be used for years, giving 12 hours’ worth of protection. One single outlay that rewards countless times.

Organic Cotton Pads & Tampons: If you don’t feel ready to give up the disposables, this is your easiest conversion. Just switch your standard brand with one that is certified organic, like CORA or L., which use pesticide-free and chlorine-bleach-free cotton.

Sustainable fashion is in full swing today, and it provides the fashion-conscious and aware woman all kinds of options. It’s all about abandoning fast fashion and choosing pieces that are made ethically, last long, and are simply lovely. Start your girlie guide to going green today. Experiment with these choices, have fun with what you are drawn to, and know that each mindful action—be it the undergarments you slip on in or the lipstick you swipe on—is a revolutionary step towards a greener, lovelier, and more sustainable tomorrow.

Hi! I'm a second year Political Science and Global Studies major at UCSB! I'm from Petaluma, California. I’m passionate about writing, storytelling, and exploring topics like international affairs, domestic politics, and women’s empowerment. In my free time, you can find me at the beach, hiking, or catching up on my favorite podcasts!