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How My Internship Over The Summer Increased My Love For Marketing

This article is written by a student writer from the Her Campus at U Mass Amherst chapter.

Marketing has always been intriguing since my senior year of high school. However, since it’s such a vast field, I didn’t know which aspect of marketing I would like to continue to explore post-graduation. Creativity has often come easily to me and I feel that is a large part of being a marketing major. I could spend hours designing a graphic on Canva or writing a blog post, which was part of the responsibilities in one of my past internships. I love to explore trends and am very analytical along with being creative. 

This past summer, I did not know what to expect going into my internship as a remote B2B Marketing Intern for the company Teladoc. It was nerve-wracking to have that first meeting with the manager of the team, but the nervousness transformed into excitement very quickly. Our first meeting consisted of learning more about the roles and the products that are marketed. One of the most exciting products was the Solo™ platform in partnership with Microsoft Teams. Solo is the “first clinical and administrative healthcare solution to integrate with Microsoft Teams and streamline clinicians’ workflow.” It is amazing that this platform helps doctors to multitask by allowing them to discuss the patients they are helping by collaborating with other doctors. My manager explained that simply talking about the product “does not do it justice” and it’s really important to see the product in action. The team primarily marketed to other hospitals and health systems such as Boston Children’s Hospital. In the past, my internships have been related to marketing directly to consumers. This internship opened up a whole new world which taught me how to use Google Analytics and other platforms like Salesforce or Domo to market to other businesses instead of consumers. By the end of the internship, I felt more confident about going into the data analytics side of marketing and would love to work for Teladoc or another healthcare company in the future, as it is such a rewarding career. If you are in marketing and are not sure what to pursue, I would highly recommend looking into digital marketing and social media fields. 

My favorite part of the internship ended up also being the most difficult portion. During the final week, I had to give three different individual presentations. The presentations were fortunately over Microsoft Teams on my laptop, which helped to ease the anxiety. I had been working on these projects throughout the course of my internship and the entire team ended up being impressed by how much knowledge I had grasped during my short time at Teladoc. I am lucky to be able to pick up new information quickly because there was very little I knew going into the internship. The entire team consisted of supportive mentors. 

This internship was an extremely rewarding experience that came at the right time in my college career. I hope to continue to find similar opportunities in the future in order to lead me to establish my post-graduation plans.

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Harneet Kaur

U Mass Amherst '24

Harneet Kaur is a Senior at UMass Amherst majoring in marketing in the Isenberg School of Management. She is extremely excited to be writing for Her Campus and thinks it's a great way to kick off her time at UMass. Along with writing, she enjoys listening to music, walking her dog, and playing the guitar in her free time.