As a communication major, I always take enjoyment in looking into marketing and the latest trends companies are diving into. It’s interesting to see what companies are doing to try to reach people, especially with the rise of social media. However, there is one marketing group that is standing out among the rest, so much that with their TikTok presence alone, even those not interested in marketing are following and enjoying their videos: Edgly Marketing.
Edgly Marketing was started by founder Nick George who wanted to start a marketing group that changed and brought something fresh to the marketing scene for businesses. Then, Vice President Korina Sayegh, superfan-turned-intern-turned-employee Arianna Da Silva, and the OG intern Lucien Fritsch joined the team. They not only posted videos for business in Florida and New Jersey but also posted their videos showing the behind-the-scenes craziness that unfolded to get the work done. People started tuning in with the hilarious and likeable personalities of the Edgly Marketing crew, growing to over 80K followers on TikTok today and looking to expand their business to New York. But what exactly makes Edgly stand out and everyone pay attention to them and their videos?
For one, they bring something new with their marketing approach that is not super common in marketing. You can watch a video and know it is an Edgly video from the iconic rainbow screen used to cut hilarious or out-of-the-ordinary moments, and the clean shots that make you feel like you’re following the business around. This identifiable quality to their marketing videos allowed Edgly to truly build a brand that stands out. Whether or not you’re someone interested in or working in marketing, you can notice when a post is an Edgly post for a business.
Another thing Edgly does that brings something new to the table is they follow and interview the employees and owners of the companies they work with, adding a human touch to their marketing. This gets people to not just see the products of the business they see a million times and move on, but also connect with the humans behind the business and support them. They also post funny videos of a day in the life working at Edgly that help show the people behind the videos and their funny dynamic with one another, boosting their own business at the same time. From the founder, Nick, making fun of OG intern Lucien, to the struggles of editing a video, you get a glimpse into working at Edgly that will make you laugh out loud and wonder how they get it all done. By appealing to the human nature of businesses, they are able to build this connection with the public that has people constantly returning to support and see what is happening with the businesses.
Lastly, they work with a diverse range of businesses, which makes them stand out for their success in marketing and shows their model works for an array of businesses. They work with restaurants like Tavern Opa in Florida, and the giant farm with every animal known to man, Carm’s Farm, in New Jersey. They help support local businesses like this and are able to get people invested in these arrays of businesses with high engagement on their posts and people constantly coming into the businesses they work with.
Edgly Marketing has truly taken marketing and revolutionized it by simply being themselves and showing the people behind the business. Through posting the behind-the-scenes, they have been able to tap into people’s emotions and get them invested in the people as a way to market the businesses they work with and themselves. It truly is something crazy to see as they continue to grow, even heading to Coachella, and shows a fresh way to approach marketing.