It seems that every TikToker these days starts off as an influencer and then slowly works their way up to the music industry. However, Madison Beer remains a hidden gem in pop music.
Beer’s journey into music began in the digital realm, where her covers on YouTube garnered a dedicated following, showcasing her exceptional vocal abilities. In 2012, Justin Bieber stumbled across one of her covers and tweeted it. This caused her to blow up, and Bieber ended up signing her to his record company Island Records. Then in 2013, believe it or not, she ended up recording one of the theme songs for “Monster High.” If you were a huge MH fan in elementary school like I was, you might remember screaming “We Are Monster High” at the top of your lungs.
Since then, Beer has gone on to release one EP and two albums. Her second album, Silence Between Songs, dropped recently this past September. Despite her evident talent and devoted fanbase, her music remains largely unexplored by the mainstream audience.
One of the distinguishing features of Beer’s music is her hauntingly beautiful voice, which possesses a depth and emotional resonance that transcends the usual pop conventions. Her ability to infuse raw emotions into her songs – conveying vulnerability and strength simultaneously – sets her apart from many contemporary artists. Tracks like “Selfish” and “Reckless” exemplify this, carrying a depth that speaks to personal experiences and emotions. Aside from her amazing songwriting skills, this girl can truly SING. I sometimes think her live versions of her songs are much better than the studio versions. Her voice is raw and can reach unimaginable ranges.
Moreover, Beer’s songwriting prowess often goes unnoticed. Her lyrics delve into self-discovery, empowerment, heartbreak, and resilience. They resonate with listeners on a deeply personal level, yet the broader audience fails to acknowledge the depth and maturity of her songwriting. The authenticity in her words and the emotional honesty she brings to her music are often overlooked in an industry that prioritizes commercial viability over substance.
One of Beer’s most beautiful songs, “Ryder” which was recently released in Silence Between Songs is a track named after her brother, and the lyrics talk about how Beer tried her best to be there for her brother while her parents were going through a divorce and how she wishes she was a better role model. A personal favorite of mine is “Nothing Matters But You” from the same album. The melody is beautiful, and I feel that Beer’s vocal abilities are truly able to shine in this track.
Despite these remarkable qualities, the lack of widespread recognition of Beer’s music is multifaceted. The music industry’s tendency to prioritize marketable personas over genuine talent often sidelines artists like Beer, whose focus is primarily on the artistry itself. Additionally, the ever-changing trends in pop culture tend to overshadow individual voices that do not conform to the mainstream narrative.
In conclusion, Madison Beer stands as an artist with remarkable talent, yet her music remains underappreciated in the grand scheme of the music industry. Her soulful voice, poignant lyrics, and unwavering commitment to authenticity deserve greater recognition and appreciation. As listeners, acknowledging and embracing the depth and artistry in her music can pave the way for her rightful place among the musical luminaries of our time!