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This article is written by a student writer from the Her Campus at Texas chapter.

The skincare industry in Texas is quickly growing. Several notable indie brands have popped up over the years. There are several products that are in many college girls’ beauty routines that they don’t even know have roots in Texas!

To start out, let’s define indie skincare. Cosmeticsdesign.com defines it as “An indie beauty brand is independently owned and operated and is doing something ‘unconventional’– whether it’s clean ingredients, a new category, a different spin on something existing, or a disruptive way of reaching their consumer.” (https://www.cosmeticsdesign.com/Article/2018/12/14/What-is-indie-beauty-anyway-Indie-Beauty-Profile-brand-leaders-define-independent-business).

Here are some notable brands and products:

  1. Drunk Elephant (Houston)
    • Started in 2012 by Tiffany Masterson, their products are now available in Sephora nationwide. She founded the company based on her identification of the six ingredients she believed were at the root of her skincare problems: The Suspicious 6.
    • Popular Products
      • B-Hydra Intensive Hydration Serum
      • F-Balm Electrolyte Waterfacial
      • E-Rase Milki Micellar Water
      • T.L.C. Framboos Glycolic Night Serum
  2. Sunday Riley (Houston)
    • Sunday Riley started her brand in 2009 & retailers now include Nordstrom, Sephora, and Amazon. The company has a commitment to green technology and prioritizing the unique needs of their consumers.
    • Popular Products
      • Good Genes All-In-One Lactic Acid Treatment
      • C.E.O. Rapid Flash Brightening Serum
      • Auto Correct Brightening & Depuffing Eye Contour Cream
      • A+ High Dose Retinoid Serum
  3. Supergoop (San Antonio)
    • Started by Holly Thaggard in 2007 after a friends skincare diagnosis. The brand has helped to popularize wearing sunscreen everyday & thinking about the product beyond the beach.
    • Popular products
      • Unseen Sunscreen
      • PLAY everyday lotion
      • Superscreen Daily Moisturizer

Other honorable mentions

Elta MD Skincare (Addison, Texas)

Jack Black (Coppell, Texas)

Jentry Kelley (Houston, Texas)

Renée Rouleau (Dallas, Texas)

Beauty Bioscience (Dallas, Texas)

Kiramoon

Hi, I'm Madeline Muschalik! This is my fourth year in Her Campus; I wrote for Her Campus at Wake Forest University before transferring to UT in fall 2019. Last year I was the Her Campus Texas Co-President and Campus Correspondent & it was so rewarding. I am excited to explore Austin and learn more about our university through Texas Her Campus. Some of my hobbies include running, reading, yoga, and traveling! I am a Public Relations Major and with a minor in Entrepreneurship and certificate in Creative Writing. Outside of Her Campus I am involved in Texas American Marketing Association, Moody Communication Council, a member of the Kendra Scott WEL Institute Student Council, Texas Kappa Delta, and I am a Transfer Year Interest Group (TRIG) mentor. I love UT & all the amazing opportunities (like Her Campus) that it has to offer!