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Think, Wear and Be Pink for October: How to Show Your Support for Breast Cancer This October

October is breast cancer awareness month and with that comes any and all shades of pink. Companies also have specific products and promotions relating to breast cancer awareness and raising money for foundations. Here are some ways you can show your pink.



Colorful eyes are a must have this season so why not use the opportunity to go pink! UZ liner has this great baby pink that is very saturated but not overly shocking neon pink but it also isn’t too light. It is a great medium baby pink that goes great with any look or occassion. You can line your eyes and on the end of your eye instead of a cat eye or wing you can draw a pink ribbon instead. This eyeliner stays all day, is waterproof and smudge free! I am absolutely obsessed with this liner.



La Bella donna has a compact in blush which has four different shades of pink that can be used on your eyes and cheeks. This clean cosmetic company’s compact is small, lightweight, blendable and as I said can be used for various reasons. 


Kylie Cosmetics new Holiday palette at Ulta has some beautiful pink shades. They are ultra blendable and range from a matte that is very light to a soft, bright pink. 

Shadow and crease color from Kylie’s Ulta Holiday Palette with UZ’s Pink liner


Colourpop also has an all pink palette sure to satisfy any pink craving. 

Pink lipstick is a must have. There are hundreds of pinks out there. 

MAC cosmetics has a beautiful shiny pink called pink nouveau. 

Becca cosmetics has a special limited edition color where it gives back.

La Bella donna has a duo lip pencil in precious, a deep berry pink as well as luscious which is a pink mixed with a touch of nude. 

If you are a glitzy person check out Too Faced Hustlin’ from their Dazzling High-Shine Sparkling lip gloss. It packs a punch of glitter combined with a barbie pink. It’s absolutely gorgeous and has zero grit but I will warn you, it is addictive. Once you put it on you may never want to take it off.



Various salons and spas often have pink extensions and/or ‘Cut for the Cure’ events with proceeds going to a specific cancer charity. When getting extensions make sure to ask what type of extensions they are and how to care for them. Not all extensions are remy human hair and some are plastic which means you can’t use any heat on them! So make sure to double check!

Untangled is a new hair extension brand but they are making their mark in society. Not only are they donating $5 of every purchase from October to Breast cancer research, they are giving away a limited number of pink scrunchie scarves. They are also featuring cancer survivors and making extra donations in their names as well.

If you don’t want to put in extensions but want to put some non committal pink color into your hair check out CommonPanda. They are a colorhairwax company. They do say pink works best in light/blonde hair but I will say it showed up niceoin my brunette hair. It didn’t smudge or come off on my pillow and it completely washed out of my hair the next time I washed it.




Lilly Pulitzer released a gorgeous collection for October and the proceeds go to charity. There is something for everyone, if you aren’t into dresses or spirit shirts they have a bag, scarf, a hat ,and other items. 

NY and Company has an entire Think Pink collection, and $2 of each sale from the collection goes to charity. 

Both Ashely Stewart and Torrid have collections dedicated to breast cancer awareness. Ashley Stewart has a collection entitled: Breast Cancer Awareness Capsule Campaign in which 25% of the final purchase price of each product goes to Susan G. Komen. Torrid has in bold letters on their website under the Breast cancer awareness collection that “20% of net proceeds from this purchase will help fight Breast Cancer.”


Aveda has a limited edition pink ribbon bottle. Estee lauder also has a slew of products, to many to list,  dedicated to breast cancer month in which they give back to charities. 

June Jacobs, had battled  breast herself and every year her company donates 50% of the net proceeds from their Rapid Repair Healing Cream that is sold on their website, JuneJacobs.com, to Anne Moore Breast Cancer Research Fund and the Dubin Breast Center.

Accessories and more: 

If you are one of those people who go all out and want to change everything to pink here are a couple ideas.

If you are a smoothie lover who takes their smoothies to go  Blendjet is a portable usb charged blender that you can drink from. BlendJet comes in two colors a bright pink and a darker raspberry pink. So you can switch out your regular to go bottle with this one and even make a pink smoothie on the go with some milk, a dash of vanilla yogurt, raspberries and Ice.

Blush pink is a trending color this Fall and you can use October to switch up your bags. Target has a lot of options including this bag 


If you want to go all pink all the time everywhere you may want to switch up your regular products for these:

In the bathroom you can update you toothbrush to pink with Globrush toothbrush in Pink Violet. What makes this toothbrush stand out is that it has a beneficial blue light that safely kills bad oral bacteria, including those germs that cause gingivitis and plaque.  

Rose is the latest trend in beauty products and Garnier has a rose based collection within pink containers including a gel, 24 moisture cream and gel. 


With Winter coming soon you might want to change up your comforter to -well, a comforter and this pink crayola set, sold at target is a fun barbie pink that definitely will brighten up any dorm room.


Target also has reusable blush pink cups, plates and bowls that you can get for a very economical price that makes going pink very easy


There is also a wonderful pink set from Park Lane. At $15 dollars each you can get a necklace, earrings and/or ring. 


Writing for HerCampus is my favorite hobby! I also love musicals, aingibg and all things beauty including hair!
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