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Cameron Smith / Her Campus
Style > Fashion

Your Guide to College Game Day Fashion

This article is written by a student writer from the Her Campus at South Carolina chapter.

When you think of college football season, you probably think of tailgate snacks, packed student sections, and the brassy notes of a marching band playing their school’s fight song. One thing that doesn’t come to mind? Fashion. For many college students, crafting the perfect game day ensemble is just as important as their team’s winning streak, and their weekend appearances at college football stadiums are not too far off from the fashion shows of New York Fashion Week.

How do you ensure that you don’t fumble the ball with your game day fit? Look no further than these four trends that are sure to score big (regardless of your team’s current conference standings).

Revel in Ribbons

This season’s hottest accessory doesn’t come from the runways of Milan or fashion houses of Paris, but from your local craft store. Ribbons are a cheap and easy way to add a feminine flair to any outfit and can bring an extra side of school spirit to your game day ensembles. Pick up a spool or two in your school’s colors and start accessorizing — fasten them to belt loops, braid them into your hair, or lace them through your shoes. 

Number One(piece) Fan

While putting together the perfect game day outfit can be an adventure, sometimes finding just the right thing to wear can be stressful. Enter the romper. Not only are they super comfortable and an easy solution to your wardrobe woes, but they can be styled to fit any occasion. Dress it up with a strappy sandal, or go for a more casual look with a pair of sneakers. When temperatures dip for late-season games, switch over to the weather-friendly sister: the jumpsuit. 

All About Athleisure  

Who said that the student section style can’t be sporty? Bring your game day best to the bleachers by pairing your favorite school merch with a tennis skirt, or try out this season’s newest combo of cute and comfy: a workout dress. For a more casual look, that’s ready to go from the treadmill to the tailgate, try a matching crop top and biker shorts set in your school’s colors. 

Campus Cowgirl 

Say “howdy” to your new favorite shoe: the cowboy boots. These versatile boots can be worn with just about anything, from cutoff shorts to a fun sundress. Fully embrace the western chic aesthetic by styling them with a bandana in your school’s colors, either as a hair accessory or tied around your neck as a scarf. As a fun idea, combine trends by looping ribbons through the pulls of your cowboy boot.

Mollie Naugle

South Carolina '26

Mollie is a member of Her Campus editorial team and sophomore journalism major at the University of South Carolina. She writes for the Arts and Culture section of The Daily Gamecock, mentors Honors students as part of the Honors Peer Mentor Program, and is a member of Zeta Phi Eta communications fraternity. Outside of the classroom and her extracurriculars, Mollie can be found reading, listening to music (especially Taylor Swift), spending time outside on campus, hanging out with her friends and family, cheering for her favorite Philly sports teams, and trying new things in the Columbia area.