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Female Personal Finance Influencers to Look Out For

The opinions expressed in this article are the writer’s own and do not reflect the views of Her Campus.
This article is written by a student writer from the Her Campus at South Carolina chapter.
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Over the past few years, more and more people are getting involved in the personal finance niche. Influencers are popping up left and right to support individuals in their debt free or early retirement journey. It can be hard to choose who to listen to and trust, but this list makes it easy with a few strong girlbosses who are definitely worth checking out.

AJA Dang

Instagram: @ajadang 

Youtube: Aja Dang  

I am a loyal subscriber to Aja Dang. I love watching her personal finance and budgeting content the most, but she gives great insight into her lifestyle as well. She is an inspirational role model to females and is one of your biggest cheerleaders when it comes to paying off your student debt. 


Instagram: @myfrugalyear

With roughly 104K followers on Instagram, Clare Seal, the creator of My Frugal Year, is definitely a popular influencer to check out. Over the past few years, Seal has released three books about managing finances. 


Instagram: @penniestopoundspod 

Youtube: Pennies to Pounds TV

Website: Pennies to Pounds

Podcast: Pennies to Pounds Podcast   

Pennies to Pounds is a financial literacy platform with an award winning podcast. The platform is rapidly growing with their mission to teach others about financial education and making the right monetary decisions for them. 

this girl talks money

Instagram: @thisgirltalksmoney  

Website: This Girl Talks Money 

Ellie, the creator of This Girl Talks Money, works to educate women on all things relating to money and careers. With Victoria Nabarro, on their podcast ‘Money Unfiltered,’ they discuss personal finance and money openly. They encourage other women to take charge of their finances and not to see money as a taboo topic.

Avona Le

South Carolina '25

Hi! I'm the Editor in Chief at the Her Campus at South Carolina chapter. I oversee all articles published by our chapter and even write some of my own! I'm currently a junior at the University of South Carolina in Columbia, majoring in Marketing and Finance with a concentration in Business Analytics. I want to pursue a career in marketing analytics or market research. In my free time, I love to try new restaurants, hang with friends and go on walks. I am always down to catch an amazing view of the sun or the stars!