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Doctors Opting for Subscription Programs Instead of Billing Insurance; Will This Help or Hurt Patients?

Brooklyn Brown Student Contributor, University of South Carolina
This article is written by a student writer from the Her Campus at South Carolina chapter and does not reflect the views of Her Campus.

With nearly a quarter of Americans reporting that they’ve faced delay or been denied coverage within the last two years, it seems insurance companies have been sticking their nose into doctors’ offices with the goal of profit over people. However, with Direct Primary Care (DPC), doctors are able to keep insurance out of the conversation entirely.

Although it’s been long reported that most Americans are satisfied with their health insurance, the assassination of United Healthcare CEO Brian Thomson in Dec. 2024 lacked sympathy from the general U.S. population. The grim reaction to Thomson’s death prompted the discussion of these delays and denials.

masked doctor applying a bandaid to the arm of a masked patient
CDC

This raises the question: Should insurance companies be the ones to make decisions about patients health, or their doctors?

Direct Primary Care is a relatively new medical system being implemented by doctors all over South Carolina.

Direct primary care is a membership health care model where a set fee provides access to a broad range of primary care services. Patients have easy and unlimited access to primary care.

– Prisma Health

Dr. Chris McCarthy, a cofounder of Palmetto Proactive in Spartanburg, South Carolina relates the DPC program to a Netflix subscription.

“You can watch as many shows as you want or no shows. So you can come to the office as often as you need and there is no barrier (Fox Carolina),” McCarthy said.

The DPC model rids doctor’s offices of many of the administrative and financial roadblocks related to insurance. With this model, patients pay monthly, or annual fees directly to their physicians. Depending on the program, these fees can give patients access to unlimited doctor’s visits, routine exams, urgent care, and more. There is no overhead inflation.

Some business are even offering DPC programs for their employees rather than insurance. According to John Trone, Hub City’s Vice President of Human Resources, Hub City Hospitality in Spartanburg, are covering 50% of the DPC fee; employees are left to cover just $28 a month.

While the DPC is a new approach to solving issues around health insurance, it might not be the right choice for everyone. It is important to consider your own individual health needs, and choose a plan that will cover your costs the most.

Brooklyn Brown

South Carolina '27

Hello, I'm Brooklyn! I am a PR major at the University of South Carolina (UofSc) in Columbia, SC. I have a passion for writing, art, and speaking up for people who feel silenced. I am a Leadership & Diversity co-chair of UofSC's Omega Phi Alpha (OPA) chapter. I am also a co-chair planning the Spring Formal for OPA. I am the founder of the new student organization, Friends United: Uplifting, Transforming, Resolving, and Educating (FUTURE). I am a proud cat mom to my favorite fur-ball, Lady. I am also a huge enjoyer of poetry and read my work every Wednesday at a local open-mic for which I run the instagram called, @mindgravypoetry.

As a member of Her Campus's editorial team, I hope to bring meaningful stories to light that entertain, resonate with, and educate our audience. I am keen to impactful, and serious human interest stories but I like to incorporate quite a bit of humor into my work whenever I can. As one of the Senior Editors of our chapter, I bring organizational skills to the team as well as a mission for great teamwork.

It is a privilege to work alongside so many talented young writers. I am devoted to Her Campus's mission to serve and empower the next generation. I am honored to be a part of a community that informs, supports, and connects so many college girls like myself. I hope pieces of my articles stick with readers for a while after they've read them.