This article is written by a student writer from the Her Campus at Princeton chapter.
The Her Campus Princeton team is a huge supporter of sustainable fashion, but you’d already knew that if you checked out our reviews of Sustainable Fashion Initiative (our favorite group on campus) events as well as our very own sustainable fashion photoshoot: ‘Will Work for Trees.‘ Modavanti, one of our new favorite brands, has launched crownfunding campaign. Below is their letter which explains their campaign and the need for support.
Over the past decade we have experienced the organic foods revolution, we are witnessing the hybrid/electric cars revolution and now we are seeing the beginning of a sustainable revolution in fashion.
Such a movement has always been necessary. And with the recent news of the factory tragedies in Bangladesh, it is now more critical than ever. We cannot keep polluting our environment and mistreating workers in the name of cheap throwaway fashion.
But for the sustainable fashion revolution to truly take hold, we as conscious consumers need a trusted destination to find clothing that fits our values without sacrificing on style.
To be this recognized destination requires thousands of dollars to market our site, build brand recognition and gain new customers. That is why we hope you will join us by contributing to, and sharing, our campaign.
With so many brands creating beautiful, sustainable fashion, we at Modavanti have an opportunity to make a lasting difference and put people, planet and profit on the same level. Sustainability is the future of fashion and we hope you will join us so that we can all join the future!
Thank you again for your continued support,
The Modavanti Team