Social media is a powerful platform for influencers and brands to promote women’s health and wellness supplements. You’ve probably seen your favorite influencer teaming up with brands like Bloom Nutrition, Ritual Vitamins, Olly, Suja and many others. On their Instagram profile, Bloom Nutrition highlights the celebrities that endorse their production. These partnerships sometimes come with before-and-after photos highlighting the potential benefits: reduced bloating, increased energy, radiant skin and luscious hair, all attributes tied to the famous “clean girl” image.
A 15-second clip of an influencer raving about a new supplement can make the “Add to Cart” button seem irresistible. All of our bodies are different and have different reactions, however, so I find it important to remember that no single product can miraculously transform one’s health or appearance in an instant.
For college-aged women transitioning into adulthood, this influx of health and beauty advice can be overwhelming and raise questions about how best to care for their bodies. I know of many individuals who have tried these products only to find them expensive and possibly overhyped. However, some of these supplements and vitamins can lead to healthier habits and promote well-being. According to a report from the National Library of Medicine, vitamin supplements may address specific nutritional deficiencies and improve wellbeing. The U.S Food and Drug Administration recommends discussing with a healthcare professional prior to taking a supplement to avoid any possible health risks.
While we’ve seen significant strides in women’s health, there are still apparent gaps in research and understanding. Even the definition of “women’s health” is not consistent; some use “women’s health” and “reproductive health” as interchangeable as discussed in an article from Harvard Business School. However, women’s health encompasses much more than their reproductive system. According to a study done at McKinsey & Company, for every woman who receives a diagnosis for a women’s health condition, four women go undiagnosed.
Vitamin and supplement companies can make bold promises and profit off these gaps in women’s health knowledge. The Federal Trade Commision (FTC) explains an appeal of dietary supplements, “Consumers attempt to manage their own healthcare and avoid expensive doctor visits and prescription medications. All too often, the health claims made for these products are false or unproven.” The FTC files lawsuits against unproven and false health claims. Evidence-based guidance that empowers women to make informed decisions about their health is imperative. My approach to navigating through the various trends is to focus on my personal needs and embrace health on my own terms.