How to Promote Your Social Media Account(s)

If you have a social media account, be it a personal or business account, you may wish to promote it. Recently, I was selected as a Social Media Associate for a committee at my university, which provided me with inspiration for this article.

I came up with this list of ideas about how to promote your social media and be truly unique:

 

1. Ensure your profile contains all the relevant information

Gaby Kirsten

Having the correct information on your profile ensures that it maximizes impact. This is so your viewers can see exactly what your account is about and where to find any additional information they may require.

 

2. Branded hashtags

hashtag # me too with magazine cut outs Photo by Lum3n.com from Pexels

Hashtags make you more noticeable and help viewers of similar posts to notice your page. This can help increase your follower count, as well as the number of likes on your page.

 

3. Like and comment on similar pages

Simply having followers does not guarantee that your posts will be noticed, or even that your followers will pay attention to what you post. Consistently commenting on and liking the posts of your followers means they will notice both your posts and you more. This increases the chances of them viewing your profile and engaging with your posts.

 

4. Contests and giveaways

Her Campus Media

Depending on your account, your giveaways might vary, but you could offer free products or packages. This will also encourage engagement. If you have a finance account, you may wish to offer giveaways of finance packages or just offer discounts on packages. If you have a makeup page, you can offer free makeup as a prize for winning one of your contests.

 

5. Post regularly

Laptop and Phone Photo by Austin Distel from Unsplash

Regular posts to your stories and feed will boost viewers. People who enjoy your content and look forward to it are likely to expect regular posts. This is a good way of engaging with your followers. If you have a busy timetable, you can schedule your posts while still maintaining their quality and consistency.

 

6. Video content

London fashion week rep Highlight ID on Unsplash

Videos are more noticeable; when you post several images in a row, videos can be a great way to make a post stand out from the photos. Therefore, videos are useful for a post that you really want viewers to notice and react to.

 

7. Reply to DM’s quickly

Original Illustration by Gina Escandon for Her Campus Media

Responding quickly to direct messages and queries, particularly when you have a business account, suggests good customer service and indicates a sense of reliability. Your customers are therefore more likely to remember you and recommend you to others. With a personal account, such as a personal blog, any help or guidance is likely to be appreciated by your followers, which will result in them becoming more engaged with your content.