Discover Being, Every Millennial's Newest Beauty Obsession

Calling all badass beauty lovers: there’s a new brand that’s making its debut in the United States, and it’s about to be your newest obsession.

Being was created by U.K. beauty brand Sanctuary, and after massive success in Europe its products are launching in select Ulta stores across the U.S.

Image courtesy of Ulta.com 

Being’s five powerful and punchy fragrances are formulated for millennial women who like to be just as strong as their scent. (Find your perfect flavor here.) The brand’s tagline, “We are ballsy beauty,” embodies their market: millennial women who like to stand out in a crowd, make a difference, feel good about themselves, and smell good while doing it. 

But it’s no secret that being a badass is exhausting. Being knows that to do it all, you have to take care of yourself first. And what better way to do that than with some well deserve self care? After all, you can't take over the world until you make sure you put yourself first.  

Image courtesy of Ulta.com

Treat yo’self to everything from bath bombs, bubbles, shower bursts and body scrubs to mists, body butters and lotion. You’ll be relaxed and rejuvenated in no time – ready to keep slaying the game. Paired with sassy drink tumblers and beauty bags, there’s nothing that’ll stop a Being girl. Like the brand says, “There’s no time like this. It’s ours.” 

Image courtesy of Ulta.com

Given its massive success in the U.K., there’s no doubt Being is going to empower women all across the U.S. too. What are you waiting for? Go find your scent and take over the world today

Cover photo courtesy of Being by Sanctuary Spa