Yes! Something that we all can be here for. If you guys have not seen already, Procter and Gamble has collaborated with the My Black is Beautiful Campaign to promote “The Talk.” Procter and Gamble recently aired a commercial depicting African American mothers talking to their children about being a black child in America. The commercial showcases African American mothers telling their children that they are beautiful and teaching them to have courage.
Procter and Gamble and My Black is Beautiful Campaign initiative is to start a conversation among people about racial bias. The My Black Is Beautiful Campaign started in 2007 by a group of black women at Procter and Gamble to raise awareness about starting a conversation about the beauty of black women.
The My Black Is Beautiful Campaign and Procter and Gamble started a hashtag called #letstalkaboutbias. The purpose of “The Talk” Movement is to facilitate dialogue about racial bias so that it is eventually eliminated.
The Procter and Gamble commercial gained negative attention. According to Essence.com, some people expressed how they felt excluded from the commercial, and some people are even saying how they will boycott the company.
While other viewers criticized the commercial, plenty of people also praised the company for acknowledging some of the things that go on in an African American household.
According an article published by The Washington Post, Procter and Gamble’s communications director, Damon Jones said, “It’s unfortunate that in the current environment everything becomes politicized, because the talk between a mother and daughter isn’t politicized at all; it’s just reality.” Damon Jones also added, “It would be great if we lived in a society where we didn’’t have to have the Talk.”
The commercial showcased by Procter and Gamble was a clever idea. The commercial gave the audience a clear look of what African American parents must unfortunately have to think about telling their children while they are growing up. Despite the criticism, “The Talk” is necessary within the black community and it is a reality that all of America must face.
In order to support the My Black is Beautiful Campaign, I challenge every single Georgia State student to #talkaboutbias. No matter the race, gender, background – talk about something that matters to you. Let your voices be heard, and let’s just hope someday there will be no need to have “The Talk” because it will have already been discussed. The process starts with us.
Photo Credit:
http://www.kansascity.com/entertainment/tv/article166710857.html
https://www.damemagazine.com/2017/08/07/talk-selling-soap-not-social-justice
http://www.upworthy.com/this-powerful-ad-explores-how-black-parents-talk-about-bias-with-their-kids