Her Campus Logo Her Campus Logo
placeholder article
placeholder article

Arrivederci Missoni

Her Campus Placeholder Avatar
Tess Mackey Student Contributor, George Mason University
Her Campus Placeholder Avatar
Sabel Harris Student Contributor, George Mason University
This article is written by a student writer from the Her Campus at George Mason University chapter and does not reflect the views of Her Campus.

I came, I saw, I did not conquer.  Like any other magazine hoarder, when I saw an advertisement for Missoni for Target out September 13th, I ripped it out and added it to the pile of other ads I have sitting on my desk.  I could NOT wait.  It was my chance to own a piece from the luxury Italian brand.  I have lusted for those zigzags that embody boho cool for as long as I can remember.

 I imaged myself head to toe in blue, purple, white and green sitting on the island of Capri instead of my Public Relations class. Unfortunately I did not get the memo that “Target Tuesday” as it is now referred to, would be worse than Black Friday.  Those die hard fans were lined up before most stores even opened, and Target’s website crashed multiple times before 9 AM splashing the message “We are suddenly very popular” across its homepage. I pictured thirty-somethings dressed for work with their Starbucks in one hand, blackberries in another ready to take each other out.  I heard the news as I was driving to school, but I still held out hope that possibly a skirt or scarf would be perched on its shelf when I made the trek at 4pm.

Heading straight to the racks I was stunned when I saw nothing.  Not even a hanger.  An empty shoebox and one headband sat on the counters.  Was this a joke? I thought maybe I would be able to snag a blanket, a dish, and a make-up bag at least.  Clothes are usually the most popular item when high-end brands choose to sell to chain stores.  Take Alexa Chung for Madewell or Kate Moss for TopShop, sought after designers that people love at great prices. The difference-they didn’t sell out in three hours. I realized I had missed the boat – Missoni Mayhem I thought to myself.


The following day I logged onto the Target website.  You could purchase some home goods, baby clothes, and a bikini bottom.  More power to anyone who was able to snag a coveted dress, sweater, or matching bikini top. This will continue to irk/amaze me until I am able to wrap my head around the madness sans ikat print headscarf. Hopefully Target will have some extras floating around or they will decide to re-launch the line again.  I’ll be sure to set my alarm for four am.   Until we meet again Missoni.
Her Campus Placeholder Avatar
Tess Mackey

George Mason University

Tess is a senior at George Mason University majoring in Communication with a concentration in Public Relations.  She has been addicted to fashion since she was a child frequenting the streets of New York City with her mom, and collecting copies of her favorite magazines Instyle andVanity Fair.  Along with HerCampus, she is a style guru for CollegeFashionista.com, and she is beginning an internship this summer in journalism.  When she is not writing, she spends her time working at a local high-end local boutique and consignment shopping with friends.  
Her Campus Placeholder Avatar
Sabel Harris
Sabel is a senior at George Mason University majoring in History and Economics. Although she'd rather stay a student forever, she is excited to see what the future brings her in the fashion industry. Besides her endeavors at HerCampus, Sabel is a Style Guru for CollegeFashionista.com writing the Style Advice of the Week column for Mason. Adding to her busy schedule are her duties in her sorority, volunteering for Operation Smile, contributing to the social media world, feeding her soda addiction, shopping at J.Crew and coloring everything around her pink. And yes, the last three are major priorities in her book.