Instagram has grown into one of the most major social media staples throughout the world, serving as a place for celebrities to connect with their fans on a deeper level, business owners to promote their brand, & everyday people to share their opinions, art, interests, etc. Over the years, we have watched ordinary Instagram users take their follower counts to new heights, providing brands with inspiration as how to become reputable through social media platforms, landing major business deals, the list goes on. These “influencers” are who we look to on social media today for honest & interesting content, recommendations, & ultimately, guidance.
With everything going on the world today — cue the COVID-19 panic — it is important that we band together, lifting one another up & helping those in need. And some popular influencers of our age have been doing just that. PR Daily recently found that “an overwhelming 91% of people between [the ages of] 16 & 24 in the U.S. & U.K. credited influencers with motivating their purchase behavior.” If young people put so much of their trust in influencers as studies such as this say, then this social media relationship between influencers & their followings could certainly achieve some good in light of current world issues.
Here is a list of some Instagram influencers that are taking their time in quarantine to do good.
- Danielle Bernstein for WeWoreWhat
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Danielle Bernstein has become a true force to be reckoned with in the world of influencing over the last few years. Starting out as a fashion blogger, Bernstein has taken her style content & paid promotion of brands & turned her passion for this line of work into a full-blown empire — she has successfully launched her own clothing & swimwear lines, written a book, & most recently has introduced her start-up tech company Moe Assist to the world, which provides fellow influencers with project management & payment tools. Now working out of her mother’s Westhampton home in light of Coronavirus concerns, Bernstein has seamlessly integrated uplifting content, health & safety tips/advice, & donation or assistance opportunities into her everyday posts. In just the last couple of days, Bernstein arranged for her clothing line launch proceeds to go towards donating 15,000 masks to healthcare workers in need & has provided her 2.3 million followers with specific outlets that really need our help.
- Joe Wicks
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Joe Wicks, more commonly known as the “Body Coach,” has been running live-streamed workouts since shelter-in-place & self-isolation mandates have become our reality. Wicks focuses on the current phenomenon of protecting the mental & physical well-being of users stuck at home. He even created PE-type videos for children who are out of school! Try out some of his free at-home workouts here: https://linktr.ee/thebodycoach.
- Chiara Ferragni
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Chiara Ferragni, a well-known Italian model, fashion designer, & Instagram influencer, has shifted her content from her usual “glamazon” posts to ones that advocate for public health & safety. Ferragni, currently living in Milan with her family, has transitioned her position of providing her 18 million followers with style inspiration to that of debunking COVID-19 myths, stressing the importance of staying home & staying healthy, & even fighting with some celebrities who continue to downplay the serious nature of the virus. And as a bonus, Ferragni has been giving us endless photos & videos of her adorable toddler!
- Christian Siriano
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Acclaimed fashion designer & Season 4 Project Runway winner Christian Siriano, while not a typical Instagram influencer, is contributing to Coronavirus needs in a major way. After Governor Cuomo publicly asked his fellow New Yorkers to assist wherever possible in the protective equipment shortage that currently plagues our healthcare workers, Siriano, who is quoted as saying he felt like “it was the right moment to help,” stopped his in-house clothing production & now has his entire team working on sewing upwards of 500 masks per day.
People at home have been craving more meaningful content, & certain influencers have yet to disappoint. But us ordinary, under-a-million-followers users can do some good, too. Find out more ways you can help combat COVID-19 here.