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The Loser Renaissance: Young Men & The Search For Community

Hope Kerrigan Student Contributor, University of Colorado - Boulder
This article is written by a student writer from the Her Campus at CU Boulder chapter and does not reflect the views of Her Campus.

Now more than ever, young men are falling down the alt-right pipeline. This pipeline preys on the vulnerability of young boys, providing a never-ending loop of provocative and inflammatory content, often beginning as anti-feminist rhetoric, slowly devolving into more extreme beliefs, like transphobia and full-blown white supremacy. The internet has bred this new cultural space where disaffected, insecure young men are being radicalized through community, validation, and resentment. What was once social stigma around misogyny, racism, and victimhood has been replaced by a digital subculture that rewards self-pity, bitterness, and hate — in essence, a “Loser Renaissance” powered by algorithms, influencers, and identity crises. 

With the rise of the alt-right pipeline, we see a corresponding fall in real-world accountability. Opinions that used to be, quite literally, bullied out of young men are now reinforced in dark corners of the internet. On platforms like 4Chan, Reddit, and Discord, where this violent and hateful rhetoric thrives in echo chambers, natural, adolescent insecurity mutates into ideology. Now, this raises the question: what, exactly, about hateful and exclusionary ideology breeds community? Wouldn’t these spaces just breed more insecurity in young men? The answer is yes and no. While it’s undoubtedly true that these online circles thrive on hate and exclusion, many of these, predominantly straight and white, young boys find their first real sense of community within alt-right spaces. Radical communities offer validation and a sense of importance denied to them elsewhere.

There is a psychological basis to this: the psychology of resentment. Rather than face painful accountability and growth, these young men externalize blame onto others. Misogyny, racism, and anti-elitism serve as shields against personal failure. It is much easier to blame your shortcomings on the transgender girl in your graduating class or the immigrant down the street than to recognize your own lack of success. With this externalized and misplaced blame comes a manufactured sense of superiority; they are told they are better than some generalized “other” — women, people of color, liberals, etc. Hate becomes a coping mechanism disguised as empowerment. 

However, the blame shouldn’t be placed on the young men finding a false sense of community in these spaces. Platforms profit off polarization and controversy. Controversial and inflammatory content posted on social media yields high engagement rates. In response to these high engagement rates and subsequent earnings, social media companies build algorithms that favor sensationalized, highly offensive posts. The algorithms of our social media accelerate this radicalization of young boys through recommendation algorithms created to amplify outrage and tribalism through engagement. 

When platforms monetize the content of alt-right creators, the economic incentive underscoring this rise of alt-right content becomes clear. There is an economy in breeding foot soldiers for hate and bigotry. Research shows that each click on a given social media platform deepens radicalization; content becomes progressively more extreme. The algorithm acts as both preacher and prison guard, rewarding conformity and punishing dissent. 

Now, the advantageous economic gain from manufactured fear and hate has been capitalized on, manifesting itself in the rising faces of the neo-conservative movement. These dangerous demogauges, such as Nick Fuentes, Andrew Tate, and Jordan Peterson, normalize and repackage extremist ideas. They weaponize irony, humor, and “anti-woke” branding to attract young audiences. These influencers present themselves as victims of liberal culture, “truth-tellers” fighting back against suppression. They perfectly embody this so-called “Loser Renaissance,” failure turned into ideology, motivated by a faux sense of community and monetary gain. 

The antidote to extremism is not shame, but alternative spaces where young men can find belonging and purpose without hate. We must reconstruct cultural narratives of success, failure, and manhood outside of dominance and resentment. As writer and theorist, bell hooks, wrote in her transformative work, The Will to Change: Men, Masculinity, and Love, “Clearly, men need new models for self-assertion that do not require the construction of an enemy ‘other.’”

The future of masculinity will not be defined by misplaced blame and instances of othering. It is integral to the success of our youth that we provide and become healthy role models for masculinity within our culture; masculinity and patriarchal masculinity are not synonymous, despite their colloquial understanding as interchangeable.

This “Loser Renaissance” serves as a cultural reckoning with what happens when loneliness, entitlement, and algorithmic capitalism collide. Masculinity does not need to be defined by avoidance of accountability or blaming those they consider “beneath them;” it does not need to be defined by domination or competition. We must enforce the notion to young men around us that their worth does not lie in adherence to rigid standards of patriarchal masculinity. There is strength in gentleness and bravery in vulnerability; it is in our hands to flip this script.

Hope Kerrigan

CU Boulder '27

Hope Kerrigan is a third-year contributing writer and member of the executive team for Her Campus’ CU Boulder chapter. She is pursuing bachelor's degrees in English Literary Analysis and sociology on the pre-law track. Hope is from Charlotte, North Carolina, and is absolutely thrilled to be a part of the Her Campus sisterhood.

Hope’s love for writing was deeply encouraged by her father, Mike Kerrigan, an attorney and editorial writer for the Wall Street Journal. Her father is one of her best friends, and most certainly her biggest inspiration. He encouraged Hope that she too, could be a published writer.

Outside of classes, Hope works as an English Language Arts tutor, and volunteers as a Community Representative with CU Boulder's Restorative Justice Office. After completing her undergraduate degrees, Hope plans to go to law school. Her dream is to practice criminal defense law, hoping to limit harm and create more effective solutions within the criminal justice system.

When she's not working, learning, or writing, Hope finds the most joy in reading books by Toni Morrison, playing her guitar, doing yoga, and rewatching Netflix’s “Arrested Development.” Hope is so very honored to work amongst this team of incredibly talented, capable women.