The field of Communication is filled with great female communicators. Here we have a list that contemplates the various visions of what it is to be a women and communicator in our society.
1. Bárbara Doro
Image Source: LinkedIn/Bárbara Doro
Bárbara Doro graduated in Advertising and holds a Masters Degree in Communication Sciences, focusing in Media Studies and Production, from the University of São Paulo (USP). Currently, she’s a Planning Manager at the advertising agency J. Water Thompson, one of the oldest agencies in the world.
Bárbara was the first female president at the School of Communications and Arts (ECA – USP) junior agency and won the Campaign Performance Award based on strategy, a gold medal in Latin America and bronze medal in Brazil, with the case “Mestre Churrasqueiro” by Tramontina.
In addition to all these achievements, Bárbara is a contributor to the 20/20 racial diversity project, developed by J. Walter Thompson. The project’s goal is to have at least 20% of the agency’s strategic functions – from areas such as creation, planning, services and media – filled by people of color until 2020.
She also gives three tips for future female communicators: the first one is to be gentle and to respect ourselves, especially because we live in a world where women are more charged by society and by themselves. The second tip is to always believe in our self-values and to not give up looking for the path we most identify with in all the options inside the Communication area. Finally, she also says that a person of the Communication area must always be updated and interested in the other, paying attention to human behavior and having an anthropological look at relationships.
2. Roberta Brandalise
Image Source: Facebook/Roberta Brandalise
Roberta Brandalise graduated in Journalism from Federal University of Santa Maria (UFSM) and has a Masters Degree and PhD in Communication Sciences from the University of São Paulo (USP). Currently she is professor in the undergraduate and graduate courses at Cásper Líbero University (FCL).
Roberta started on college, studying Journalism, at 15 years old. With 21 years old, she moved from Rio Grande do Sul to São Paulo and started her academic journey in Communication.
She says that by making a difference in the training of Communication professionals, we can contribute to a society with more balanced power relations. With all this experience, she sends a message for the future female communicators: “They will increase the number of protagonists in the field of Communication and I hope they can occupy the spaces of action, from leadership to creation.”
3. Biancamaria Binazzi
Image Source: Facebook/Biancamaria Binazzi
Biancamaria Binazzi graduated in Broadcast Production: radio, TV and internet from Casper Libero University and is in the process of getting her Master’s from Institute of Brazilian Studies (IEB – USP).
Currently, she is the idealizer of Goma-Laca, a project that researches and promotes concerts, radio programms and lectures dedicated to the Brazilian music universe recorded between 1902 and 1964, a period of time that happened 78 different revolutions in the country.
Biancamaria is also part of the radio experimentation group, LasRadio 21. In partnership with Débora Pill and Amadeu Zoe, she develops courses, radio workshops and other activities focused on new technologies.
She is a communicator who seeks different paths from the conventional and, with this point of view, Biancamaria tells: “Currently everyone cares about talking and writing, but I see a lot of communicators dedicating little time to listen and understand their sources. Future communicators needs to devote themselves to experimenting on language, to do something different than what already exists.”
4. Carolina Terra
Image Source: LinkedIn/ Carolina Terra
Carolina Terra is a Public Relations specialist, focused on Strategic Management of Organizational Communication and Public Relations, and also has a Postdoctoral Fellow, PhD and Master’s Degree in Social Communication Interfaces, all by the School of Communications and Arts (ECA – USP). She currently has a social media consultancy called 4C Soluções em Comunicação.
Carolina already had different and incredible professional experiences. She was part of the team when Telesp Celular and Telefônica started the process and changed the brand to Vivo, and was also with Garoto as a sponsor of the 2014 FIFA World Cup in Brazil, making real time coverage for the brand. In addition to that, she made several relationship campaigns with digital influencers, celebrities, fans and clients and published two books: “Mídias sociais… e agora?”, and “Blogs corporativos”.
For future female communicators she says: “In a world like today, we must always be one step ahead of the next trend so that we can translate this complexity into our clients or companies. We need to stay tuned and follow-up everything that happens and impacts in the areas of communication and business “
5. Sandra Manfredini
Image Source: Facebook/Sandra Manfredini
Sandra Manfredini is Journalism graduate from FIAM-FAAM. Currently, she is retired and works as a freelancer, but she has already done a important work as a journalist.
Sandra interviewed relevant figures like Paulo Maluf, had the chance to know different cultures like the natives Para Prurido of Xingu and reported significant dates that marked Brazilian history, such as Carandiru Massacre, the tribute of Tancredo Neves and the Mamonas Assassinas’ plane crash.
With all the professional experience, Sandra shared that the most important thing in a career is to be open to all sides of journalism, especially because in the beginning we focus on one thing and forget to explore everything that Communication can bring.
6. Yandra Pascoal
Image Source: Facebook/Yandra Pascoal
Yandra Pascoal graduated in Advertising from the Federal University of Mato Grosso (UFMT) and has a degree in Fashion Design from Technology Center for the Chemical and Textile Industries of SENAI (SENAI CETIQT), in Rio de Janeiro. She works at Mercatto Comunicação, a major communications agency located in the Central-West Region of Brazil, as Senior Advertising Copywriter.
For the future female communicators out there, Yandra says: “I think the main tip is this: let’s unite, create networks and networking, dedicate ourselves to knowing and exalting each other’s work and have strength to face this market, which can sometimes be so cruel to women.”
She also says that it’s important to “get to work as soon as possible”, may it be volunteer work or a internship. “When you start to work early in life, you understand better all the questions that concerns your future profession and prepare yourself to face the challenges”
7. Viviane Mansi
Image Source: Facebook/Viviane Mansi
Viviane Mansi graduated in Public Relations from Cásper Líbero University, where she gives classes as well, and works at Votorantim Cimentos, as head of Global Communication and Branding. Besides teaching at Casper, she is a professor at Getulio Vargas Foundation (FGV) and Dom Cabral Foundation (FDC).
She also trained professors at the University of Nampula, in Mozambique, and wrote three books, organized six, and took part in several others. In 2018, one of her books will be published in the United States.
Vivine says she likes complex, long-term projects in culture exchange, area restructuring and planning. With that in mind, she gives important advice for the female communicators: “Take care of your background, it’s not just the classroom that counts. Go deep to learn – no matter what you want to learn. Pay attention to people, to those who help you and to those who may need your help and ask at the end of each day: what I learned today and how I will put it into practice? Finally honor your commitments to be proud of them.”