Kelli Parsons and Everything PR and Marketing


Kelli Parsons, Chief Communications & Marketing Officer at New York Life, spoke to students at Ball State about the evolving millennial era and the need for up-to-date marketing strategies. During the presentation, Her Campus Ball State's editor-in-chief Casey Smith live-tweeted the event. Check out what she learned during the presentation, and find out what you can do to up your social media game!


1. Don't be afraid to take chances.

Parsons advised that trying new things - whether on social media or with content - will help readers stay engaged and eager to come back to your site.


"Be bold, and take life's opportunities." -Kelli Parsons #Schranz2015

— Ball State CCIM (@BSUCCIM) December 3, 2015


2. Figure out what works best for you.

What you set goals, it's helpful to know where you've been, what you're doing now, and where you want to go. Have a plan that suits the strengths of your team, and don't be afraid to grow and learn in the process.


"You've got to get balance to achieve your goals." #Schranz2015

— Casey Smith (@Case_n_Bake) December 3, 2015


3. Make it appealing.

It doesn't take time to lose the attention of your audience, so make sure the content you produce is relevant, interesting and easily available to readers. Always keep your target audience in mind - it might impact how you present certain materials on the web and elsewhere!


Trying to focus on something for more than 8 seconds at a time is a challenge for millennials, has major effect on marketing #Schranz2015

— Casey Smith (@Case_n_Bake) December 3, 2015


4. Facebook is huge. Use it.

Social media is a key part of the day for most college-aged students. Use this to your advantage! Facebook is especially key - and linking to and from your content with Facebook has proven to be one of the best audience generators there is.


Of the 78 million born during the digital generation in the U.S, 81 percent is on Facebook #Schranz2015

— Casey Smith (@Case_n_Bake) December 3, 2015


5. Millennials are your best friends.

With population of millennials leading today's workforce, it's a great idea to network and collaborate with as many of today's most educated generation as possible. Take advantage of your skills and put the, to good use! Great ideas have to start somewhere - don't hold back!


Millennials "are the largest part of the workforce...and the most educated generation in history." #Schranz2015

— Ball State CCIM (@BSUCCIM) December 3, 2015