Tik Tok trends come and go. Some trends include popular audios or dance trends, while other trends can focus on a certain person. This was seen when Charli D’Amelio seemed to blow up overnight, leaving her with millions of followers.
A new wave of hype is taking over Tik Tok and this time it is not over a dance or challenge. Viewers have changed their focus to fixate on a 22-year-old University of Miami student, Alix Earle.
Alix Earle started to gain mass popularity after posting get ready with me videos and the outfits she was wearing.
She has the “it” girl factor. Earle travels to exotic locations carrying designer bags and keeping up with the most stylish clothes. Her lifestyle has gained her 3.2 million Tik Tok followers, a number that is increasing by the thousands every day.
She not only posts seemingly flawless makeup tutorials. She has gained most of her popularity from being her true authentic self.
Alix Earle has been transparent about her struggles with acne, a topic many viewers find refreshing.
Earle is relatable in more ways than one. She posts videos of her messy room along with speaking freely about her breakup. Her videos show a side of influencers most influencers do not show on social media.
Earle constantly posts storytime videos, which allow her to communicate with her audience in a friend-like manner. Watching her videos feel like you are on FaceTime with one of your best friends.
Earle’s influence on her viewers has driven her fans to buy her exact makeup products and clothes.
Earle’s fans know exactly where to buy Earle’s favorite items because she is very transparent about all of her purchases.
Alix Earle’s relatability has grown her millions of followers. If she somehow has not popped up on your for you page her account is @alixearle. Follow Alix for lifestyle, beauty and clothing content and she may or may not become your new favorite influencer.