Her Campus Logo Her Campus Logo
Style > Fashion

Ivanka Trump, Your Fashion Fans Are Calling: Please Bring Back Your Clothing Brand

Updated Published
The opinions expressed in this article are the writer’s own and do not reflect the views of Her Campus.
This article is written by a student writer from the Her Campus at Alabama chapter.

“Make America Fashionable” again!

Ivanka Trump is a no stranger to fashion and her elevated, sophisticated style was front and center on the world stage once again as she attended the 2025 Presidential Inauguration of her father, Donald Trump. Dawning a well-tailored, waist cinching emerald green suit skirt and matching hat was nothing short of pure sophistication. Topping off her look with a black belt, leather groves, and the iconic Lady Dior bag with the cannage motif and dangling charms, made me want to pray to the fashion gods for a return of her fashion brand. Yes, Ivanka once had her own fashion brand! 

The Ivanka Trump fashion label was available from 2011-2018 where she created super stylish tailored pant suits, blouses, and skirts that could transition from the office to a night on the town with the right accessories. From cocktail dresses to handbags and shoes, her collections were timeless, well-made pieces that used quality fabrics which could certainly still be worn by anyone today. 

My first and only Ivanka Trump cocktail dress that I own, is still hanging in my closet today. It’s just too pretty and classic that I don’t think I can ever part with it. Purchased for my high school freshman semi-formal in 2017 at Macy’s, the brocade peachy pink fabric spun with shimmery gold metallic threads, made me feel like a million dollars. And that was Ivanka’s goal—to provide stylish clothes that made you feel elegant and rich without the high fashion designer price tag.  

Soon I’ll be entering the workforce and will need to overhaul my closet with professional attire so I plea to you Ivanka, bring back your clothing brand and “Make America Fashionable” again! This ultra way too casual workwear attire which our country has shifted toward post-pandemic should be “Fired!”

Gabriella Greek is a part of the national writer’s program for Her Campus Media. You can find her covering the coolest new fashion trends you’ve been obsessed with trying and giving you the four-one-one on all the latest celebrity news. She is a senior at The University of Alabama studying Fashion Merchandising and Sales, and is currently serving as Editor-in-Chief of Her Campus at Alabama. She has also contributed to other notable publications like Girl's Life Magazine and Alice, Alabama's women's magazine. She had the opportunity to attend New York Fashion Week 2024, covering the Rise NYFW show, and taking on the runway while walking for Model Icon. She has a passion for competing in beauty pageants and was awarded the titles of Princess of America’s Miss Pennsylvania 2023, and Miss Coal Region Volunteer 2024. While on the Tuscaloosa campus she spends most of her time with her sorority, Gamma Phi Beta, and all of her sisters. She has a heart for volunteering and spends her time working to provide young women with the resources to foster confidence and positivity in their lives. In her free time you can find her driving around in her pink Jeep Wrangler, watching the Kardashians, joining in on a pilates class, or jamming out to Megan Thee Stallion. After college she plans to move to Los Angeles or New York City to start her career writing for a fashion magazine and then later pursuing her life long dream of designing her own fashion brand.