Valentine’s Day has long been a moment for brands to get creative with themed designs, and Owala is no different. In 2025, Owala leaned into the holiday with two Valentine’s Day FreeSip bottles, the Check Me Out and the Love Letter, each of which were sold exclusively at Dick’s Sporting Goods. Similarly, this year, Owala is dropping Shot to the Heart, a limited-edition FreeSip water bottle — hitting Dick’s Sporting Goods (in store and online) on Jan. 23 at 10 a.m. EST.
However, there’s a twist to this one! Instead of leaning into the usual red and pink overload that comes with February, this drop takes a softer approach, incorporating some periwinkle with the holiday’s traditional rose pink color. The adorable design includes cupids holding Owalas, scattered hearts and stars, and playful playing card-style details featuring pickleball and golf, giving the bottle a sporty twist that feels right for a Dick’s Sporting Goods exclusive.
Shot to the Heart is available on Owala’s standard 32-ounce FreeSip bottle. Priced at $39.99, it’s in line with the brand’s other limited-edition releases. And while it is a Valentine’s Day drop, design doesn’t lean heavily on the obvious V-Day cues, which makes it easy to keep using it every day instead of treating it like something seasonal.
Shot to the Heart isn’t the only Valentine’s Day release Owala has planned this season. In addition to the Dick’s Sporting Goods exclusive, Owala is dropping another Valentine’s Day Color Drop called Sending Love. The 40 oz. FreeSip tumbler, priced at $49.99, is set to release on Jan. 27 at 12 p.m. EST. Unlike Shot to the Heart, the Sending Love design leans into a travel theme, featuring stamp graphics from around the world and a raised 3D texture, making romance feel more global.
Whether you’re picking up a bottle as a Valentine’s Day gift, a Galentine’s surprise, or just an excuse to refresh your everyday essentials, these festive drops are ones you’ll probably wish you grabbed while you had the chance — so don’t wait!