If you’re tired of living in “unprecedented times,” you’re not alone. From government shutdowns to fears about safety, a vast majority of people are struggling right now. Of course, there are tangible actions individuals and organizations can take to help solve — or at least alleviate— some of these problems (like donating to good causes and calling your representatives). But sometimes, it just feels good to have a little treat to get you through it all. And that’s where Crumbl comes in: On Nov. 6, 2025, Crumbl is giving away free cookies.
Specifically, Crumble is giving away one free sleeve of Martha Stewart’s Chocolate Chip Cookie Thins — part of the brand’s recent limited-edition collab with Stewart — to any customer who stops by a Crumbl location, while supplies last.
Crumbl’s CEO, Jason McGowan, shared the news on social media on the night of Nov. 5 — and although he did not specify exactly what spurred this decision, he alluded to the general tough times many are facing. “We know things are hard for a lot of people right now, and Crumbl, our franchise partners, and our bakers felt like everyone could use a cookie to make their day a little brighter,” the post’s caption read. “Tomorrow, everyone can get free Chocolate Chip Cookie Thins when they visit a Crumbl store. Thank you to our Franchise Partners, our bakers, Martha Stewart and her team, and everyone in the Crumbl family for making this possible.” Further, McGowan announced in the video that he and his wife, Whitney, are making a $1 million donation toward their new foundation aimed at erasing school lunch debt for kids in their community.
Reactions to the giveaway have been overwhelmingly positive. “As a federal employee family of 5, who has been without a paycheck for over a month now…this means a lot,” one commenter wrote on Instagram. “We have passed up the little things in life to make our savings go as far as possible and cookie dates has been missed!”
For Crumbl, that comment seems to highlight the goal of this giveaway. “We know a cookie doesn’t fix everything,” McGowan said in the video. “For some, it may not fix anything. But our hope is everyone will feel seen and loved for just a moment. I’m so proud of our franchise partners and bakers for helping make this small act of kindness possible for our Crumbl customers.”
If you want to get in on the free Crumbl cookie action, it’s simple — just show up! As long as your local Crumbl still has the cookie thins in stock, you’ll get yours. And who knows? Maybe it’ll inspire you to share some small acts of kindness, too.