Valentine’s Day is about many things, with the most important, of course, being love, whether romantic, familial, or platonic. If there’s ever a day on the calendar to really go all-out and show your love for those closest to you, this is that day. And yes, going all-out includes bringing on all the sweets. Boxes of chocolates, heart-shaped candies, chocolate-covered strawberries, and fruity cocktails (or mocktails!) are just as much staples of V-Day as Cupid himself. And while there is nothing wrong with the classics, it might be time for a sweet upgrade this Feb. 14, perhaps with the help of Crumbl Cookies.
In case you haven’t seen it, Crumbl’s Valentine’s Day 2026 menu dropped on Feb. 9 and will be available all through Valentine’s Day (with pre-orders now available, too). And the lineup of cookies available is truly worth going heart-eyes over.
Just as with all of Crumbl’s weekly rotations, there are some classic flavors available for V-Day week, such as the Milk Chocolate Chip Cookie, Snickerdoodle Cookie, Brownie Batter Cookie, and Chocolate Crumb Cookie featuring OREO. However, there are also some special Valentine’s Day twists.
For starters, the Conversation Hearts Pink Sugar Cookie is a pink-iced sugar cookie with a printed-out image of three adorable conversation hearts with the phrases “Be Mine,” “XOXO,” and “I Love You.” Another is the Valentine Celebration Cake Cookie, topped with red and pink heart sprinkles. Crumbl is also going out of the box with four new limited weekly flavors. The Dubai Chocolate Strawberry Brownie has a crunchy Kataifi and pistachio filling, milk chocolate layer, strawberry slices, and pistachio cream atop a fudgy brownie. The Strawberry Heart Cake is a soft strawberry cake shaped like a heart, topped with strawberry cream cheese frosting. The Valentine’s M&M’s Cookie is, as it might sound, a classic cookie with red, pink, and white M&M’s throughout. But if all of this sweetness is already giving you a toothache, you can balance it out with the Salted Caramel Cheesecake Cookie. This is a chilled graham cracker cookie, rolled in graham crumbs, topped with cheesecake frosting, a healthy glob of caramel, and a sprinkle of sea salt. Yum.
Crumbl isn’t just embracing Valentine’s Day with its flavors, but with its colors as well. This V-Day, the brand’s traditional pink cookie box, big enough to hold your choice of six cookies, will be going red in honor of the holiday. Complete with a little black bow and heart emblem that says “Happy Valentine’s Day” inside, this box is ready (or, dare I say, red-y) for the big day. Sure, pink is still an iconic V-Day color, but nothing screams “love” more than red, right? Well, maybe a red box filled with cookies!