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Taylor Swift 2024 Grammy Awards
Taylor Swift 2024 Grammy Awards
Photo by Matt Winkelmeyer/Getty Images for The Recording Academy
Culture > Entertainment

Taylor Swift’s Grammys Look Was Hinting At Her New Album The Whole Time

The woman of the 2024 Grammys was, of course, the world record-breaking Taylor Swift. She arrived on the red carpet at Crypto.com Arena in Los Angeles donning a long white dress with elbow-length black gloves. Plus, she showed up alongside fellow nominee Lana Del Rey.

Today, many Swifites were eager to see the “Anti-Hero” artist as she changed her profile picture back to a black-and-white portrait. Additionally, Swift’s artist website is down, causing fans to think this is totally intentional. Some individuals are looking at Swift’s layered necklaces and examined the choker with a clock attached. The clock read midnight on the red carpet. Some hoped that Reputation (Taylor’s Version) would arrive tonight. Uniquely, this clock accessory is ticking in real-time.

When Swift won the award for Best Pop Vocal Album, she used her acceptance speech time to announce her new record The Tortured Poets Department, an LP she had kept secret for two years. Some fans do believe in hindsight that the clock necklace set at midnight and continuously ticking refers to Swift entering an entirely new era. Plus, her new era is also black and white.

At the Grammys, Swift was nominated for six awards in the categories of Record Of The Year (“Anti-Hero”), Album Of The Year (Midnights), Song Of The Year (“Anti-Hero”), Best Pop Vocal Album (Midnights), Best Pop Solo Performance (“Anti-Hero”), and Best Pop Duo/Group Performance (“Karma” feat. Ice Spice). As of publication, she has lost the categories of Best Pop Duo/Group Performance to “Ghost in the Machine” by SZA feat. Phoebe Bridgers as well as Best Pop Solo Performance to “Flowers” by Miley Cyrus. However, she did take home the awards for both Best Pop Vocal Album and Album Of The Year.

To top things off, Jack Antonoff, who produced Midnights, accepted the award for Producer Of The Year, Non-Classical. In his acceptance speech, he said, “I love you to death, Taylor.” Ditto, Jack!

Maria Serra is the SEO editor at Her Campus Media, providing updates to evergreen content across all brands including Her Campus, College Fashionista, and Spoon University. She also writes new fashion content for College Fashionista, foodie finds and shopping tips for Spoon U readers, and sex and wellness stories for the HC girlies. As a certified emo girl, it’s no surprise that her previous work includes a wide array of music stories. In the recent past, she served as the assistant editor of Alternative Press magazine where she interviewed her favorite groups including The Aces and The Maine. She also worked with music PR firms including 2bEntertainment, and served on campaigns for rockers such as My Chemical Romance and Mod Sun. Currently, she works as a freelance writer with idobi Radio where she shares music and alternative news with fellow pop-punk lovers. She is planning to expand her work into the freelance world with everything from modern rock tunes all the way to more sex and wellness works. After all, she does have a minor in human sexuality and is quite proud to have that necessary and cool academic background. In her free time, she is a stand-up comedian, sketch performer, and improviser in the Cleveland area working primarily with Imposters Theater. Additionally, she is a dog mother to a perfectly round chihuahua-pug named Bobbie who has four teeth but is still a delightful companion nonetheless. She is debating on whether or not Bobbie needs her own TikTok account… we’ll see. mariaserra@hercampus.com