Women may be saying goodbye to the lovely crunch of Doritos that we all know and love.
According to Time, Pepsico CEO Indrya Nooyi thought it would be a brilliant idea to create a Dorito chip specifically for the ladies who would want to be free from the messy (and, I guess, masculine) nature of the OG chip.
In an interview conducted with Freakonomics Radio, Nooyi commented the “issue” that lies beneath the Dorito. She explained how when men eat the crunchy chip, they can enjoy the loud sound of the crunch and lick the delicious cheese residue off of their fingers. But apparently, women cannot find the same joy in that.
“They don’t like to crunch too loudly in public,” she said, according to The Guardian. “And they don’t lick their fingers generously and they don’t like to pour the little broken pieces, and the flavor, into their mouths.”
Not only Nooyi’s comments caused a controversy, but also the presence of a gendered product that could easily be deemed unnecessary. The female Dorito was created to make less noise and come in a bag that was the right size for purses, according to The Mary Sue.
The pointless gender product debate has always been an issue, with nearly 800 products that consisted of a surcharge due to the gender in just New York alone, according to a 2015 report from The Washington Post. With products ranging from pens to razors to lotions that are marketed with gender in mind, often the only difference seems to be that the women's products are way more expensive.
It's no wonder that the Internet wasn't really picking up what Doritos was putting down.
i'm still laughing about lady doritos because i don't know a single woman who doesn't knock back the crumbs in the bottom of the bag
— Justine Raymond (@jmarieray) February 5, 2018
Lady Doritos should be so crunchy that the noise drowns out the whining of any man within a 10-foot radius https://t.co/ZqheTHXv5s
— Elahe Izadi (@ElaheIzadi) February 5, 2018
And some intrepid inventors on Twitter even came up with a trick to DIY your own crunch-free Dorito...
Make your own lady Doritos by leaving the bag open for two days.
— Alex Baze (@bazecraze) February 5, 2018
But for now, in this economy, the general consensus is that no one needs a Lady Dorito.