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chatgpt shopping research
chatgpt shopping research
OpenAI
Culture > Digital

ChatGPT’s New Shopping Tool Will Help You Buy The Best Products In Minutes

ChatGPT has dropped a new tool to help with all shopping needs. On Nov. 24, a new feature was added to the AI Chatbot — the Shopping Research tool. While ChatGPT has been able to send links to products when prompted, this update will help create detailed, more thorough results to help you with all things related to shopping (which will be a perfect tool for the holiday season). The Shopping Research tool will allow ChatGPT to spend a few minutes researching to help find the right products tailored to you. 

Wondering how the ChatGPT Shopping Research tool works? All you have to do is input a shopping question into ChatGPT, and it will automatically suggest the Shopping Research feature. Using the tool, you will then describe what you need (the more info the better, like budget, who the item is for, etc.) and guide the research that will be done (like clarifying whether you’re interested in the products recommended or not) to ensure the best possible products are recommended to you. After this interactive process, a personalized buyer’s guide will be given to you with the top products in that category, the key differences between tehm, tradeoffs, and up-to-date information from reliable retailers. This way, you can easily have all of the research done for you (because we all know how time-consuming it can be.)

chatgpt shopping research tool
OpenAI

With this new tool, ChatGPT will ask smart, intentional clarifying questions, research deeply across the web, review up-to-date sources you can trust, and build on its understanding of us shoppers to develop a personalized buyer guide within minutes. When you use the feature, it’ll provide several options to help refine its results. This tool can be used across a ton of different categories like electronics, beauty, home and garden, kitchen and appliances, and sports and outdoor. Whatever you need help with, ChatGPT has the answer.

And don’t worry, the feature isn’t behind some big paywall. This tool will be available for all logged-in ChatGPT users among all plans — Free, Go, Plus, and Pro — on both the mobile and web platforms. To help with holiday shopping, it has nearly unlimited usage available for all users through the holidays, so if you’re struggling with gift-giving, this tool has your back.

chatgpt shopping research tool
OpenAI

While ChatGPT has been able to provide quick responses to fit your shopping needs — like checking prices or confirming a product feature — this tool will provide the depth that a big purchase requires. It can provide comparisons, constraints, and more. The feature can also help you find new products, dupes, choose gifts for friends and family, and score deals.

IDK about you, but this tool is about to be my best friend during the holiday season.

Amanda Brown is a current national writer for Her Campus, focusing largely on the Entertainment & Culture vertical. She was formerly the Summer 2024 Entertainment & Culture intern, writing about all things pop culture!

Beyond Her Campus, Amanda is a junior Writing and Rhetoric major with a Communication Studies minor at James Madison University. Amanda is the president of JMU's Spoon University chapter and the president of JMU's Her Campus chapter. She is also a member of Gamma Phi Beta where she serves as the education vice president.

In her free time, Amanda loves writing for her Substack, going on coffee runs, adding to her Pinterest boards while listening to music, hanging out with her cat, and watching reality TV.