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Career

How She Got There: Aliza Bogner, Vice President of Finance and Human Resources at Alison Brod Public Relations

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Name: Aliza Bogner 
Age: 30
Job Title and Description: Vice President of Finance and Human Resources at Alison Brod Public Relations
College/Major: Sy Syms School of Business/Marketing
Website: www.alisonbrodpr.com
Twitter Handle:@alisonbrodpr
 
Her Campus: What does your current job entail?
Aliza Bogner: I have three main responsibilities at Alison Brod PR. I handle all the accounting/finances for the company. Also, I coordinate different HR aspects, from payroll and employee benefits to making sure everyone likes the person in the desk next to them. Finally, I manage our company internship program throughout the year. There is no such thing as a typical day for me, but every workday starts with the New York Post on the subway. It usually ends with a memoir for the ride home. I love learning about people’s lives, which is why I enjoy working in HR. 
 
HC: What was your first entry-level job in your field and how did you get it? 
AB: It was at Alison Brod Public Relations and I found it on a job searching website. I think I came in for at least six interviews before landing the job. I was the ninth employee hired. Now, we have more than 50 employees.
 
HC: What is one thing you wish you knew about your industry when you first started out that you know now? 
AB: I wish I knew that people are mostly consistent. Interns who work hard will turn into great employees. If someone comes late to an interview, they are likely to arrive late to work. A loyal employee will remain loyal.  Mostly, I have learned that when people try to be someone they are not, it will eventually show.
 
HC: Who is one person who changed your professional life for the better? 
AB: It would have to be Alison Brod. She has always had faith in my capabilities. Knowing someone who I respect and admire believes in me is great. It makes it easier to reach my professional goals.

HC: What words of wisdom do you find most valuable? 
AB: Know your audience and know what you are talking about. If someone is coming to interview with me, they need to have done their research. I once interviewed someone who mentioned a tweet we had posted only an hour or so before she came to the office—I loved that.
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HC: What is one mistake you made along the way and what did you learn from it? 
AB: At one of my college internships, I had a really slow computer that didn’t work very well. On one of my last days there, my boss noticed and actually admonished me for never telling anyone. He told me, “No one is going to stick up for you but yourself.” I have never forgotten that lesson. 
 
HC: What is the best part of your job? 
AB: Serving as the intern coordinator is the best part of my job. I really enjoy speaking to students, finding out what they are interested in, guiding them towards a career path, and offering them advice.  
 
HC: What do you look for when considering hiring someone? 
AB: It might seem trite, but second to previous work experience, a positive attitude is really important to us. 
 
HC: What advice would you give to a 20-something with similar aspirations? 
AB: Network as much as possible. Make sure to keep in regular contact with your past internship supervisors. You really have to use all of your available resources when looking for a job – you can’t be shy.

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Gennifer Delman
Gennifer is the Branded Content Specialist for Her Campus Media. In her role, she manages all sponsored content across platforms including editorial, social, and newsletters. As one of HC's first-ever writers, she previously wrote about career, college life, and more as a national writer during her time at Hofstra University. She also helped launch the How She Got There section, where she interviewed inspiring women in various industries. She lives in New York City.