This New Urban Decay Ad Accidentally Referenced Self-Harm

Earlier this week, Urban Decay came under fire for what *seemed* like an innocent tweet showing swatches of their newest eyeliners on a model's arm. The problem? Well, we'll let you see for yourself:

Obviously, this isn't the first time we've seen color swatches on the wrist, but all it takes is a quick glance to see where the problem is. Combining the thin, horizontal lines with the words "Razor Sharp" brings up some pretty obvious associations. While some defended the brand, pointing out that "Razor Sharp" is part of the eyeliner's name, but that wasn't enough of an explanation for most.

The brand was quick to respond when it realized its mistake. They deleted the original tweet, and responded with an explanation (no apology, though):

Debate has gotten pretty heated on Twitter—so it's safe to say UD won't be making the same mistake twice.