Katie Shannon

West Chester '21

Katie Shannon is the previous founder and president of Her Campus at West Chester chapter and a proud alumnus of West Chester University (May 2021). She is a marketing, communications, and public relations professional, now located in New York City, with 2+ years of experience at award-winning companies and businesses. This includes working with clientele such as Essence, Pixar, E*Trade, Morgan Stanley, Primark, Google, YouTube, Apple, Microsoft, MaryKay, Extra, Emergen-c, Maybelline, Garnier, Her Campus HQ, and more. As well, she has shared her time at different invite-only networking events at organizations such as National Geographic, Paka, iHeartMedia, Wunderkind, and more.

Located in New York City, Katie has contributed her efforts working with Essence's Planet Team organization which primarily centers its efforts on "championing Essence's sustainability targets and delivering inspirational and practical content around the environmental issues we face today and the steps we can take to address them, at home, at work, and in our communities."

Her different opportunities have provided a wide range of experience in editorial, management, analytical skillset, comfort with making data-driven decisions, developing and nurturing relationships with existing clients and agencies to generate renewal business, sales & marketing, events/event-planning, community, design, writing, attention to detail, organizational skills, managerial skills, project management skills, social media analytics, SEO, multi-tasking, written and verbal communication skills.