Estefania Lastre

FIU '18

Hi, I’m Steff, and I believe “Style is not changing to fit the fashion but rather changing the fashion to fit you.” What I have found to be true is that the fashion in which one sees opportunities and chooses how they will pursue them to form the lifestyle they live, determines how much happiness their life will bring.

Currently, I’m an Honors College student at Florida International University with a double major in International Business and Marketing.

Because I have over five years of work experience in retail, I decided to get a Retail Marketing and Management Certificate and am very interested in the business side of the fashion industry. I’m also attaining a Global Media Communications Certificate which makes me qualified for positions in Public Relations, Advertising and even Journalism.

Since I’ve grown up in Miami, Florida my whole life, I decided to study abroad. I went to Italy with the FIU Honors program, Switzerland, Austria, and Germany with the FIU Marketing program, and Dubai and India with the FIU Management Program. Therefore, I decided to also get a Certificate in European and Eurasian Studies.

Furthermore, due to my work experience in representing several brands and companies, I realized the importance of understanding one's target market, their selling behavior, and staying up-to-date in current trend analysis, so I also decided to get a fourth Certificate in Marketing Research and Analysis and a fifth in Social Media and E-Marketing Analytics. I believe my academic and professional backgrounds have helped me to become an open-minded person who can remain flexible when faced with any kind of adversity and always stay curious.

Now I'm writing for Her Campus in hopes to inspire and give back to all my other college girl bosses out there, who I already know are killing it this semester.

Best wishes always,

Estefania Lastre

P.S. it's Steff