I’m Ananya Malhotra, a sophomore at Barnard College of Columbia University majoring in Economics and Mathematics. I have since been diving into the ways data, incentives, and human behavior intersect in everyday life, from financial markets to behavioural economics, to how we make decisions big and small. In the classroom, I’m passionate about econometrics, probability theory, and the art of asking rigorous questions. Beyond academics, I love connecting big ideas to real world impact and exploring how analytical thinking can coexist with curiosity, creativity, and genuine fun.
Outside of my coursework, I’ve had the opportunity to work with research teams and startups focused on blending AI, behavioral science, and strategy, experiences that sharpened both my technical skills and my interest in storytelling. I’m especially energized by spaces where analytical rigor meets creativity, and where thoughtful insight can make someone’s day a little easier, more inspiring, or just more relatable.
Fashion and self expression are a huge part of who I am. I love putting together outfits that feel intentional, equal parts polished and a little bold, and I firmly believe that the right jacket or pair of boots can shift your entire mood. I’m also a huge Formula 1 fan (Red Bull Racing loyal, always). When I’m not doing my math assignments or drafting an article, you’ll probably find me at a concert, exploring a new restaurant in the city, walking aimlessly through SoHo convincing myself I “just needed to browse,” or curating the perfect NYC day with friends. Through Her Campus, I’m excited to write about style, ambition, pop culture, campus life, and the very specific experience of being a driven student in New York City.
The Soft Power of Looking Put Together on Campus
