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This article is written by a student writer from the Her Campus at USF chapter.

If you were to tell me years ago that an online video-sharing platform called YouTube would be so highly successful, that they can now pay what we now call “content creators” or “influencers”, I wouldn’t have believed you. Not only do they pay them, but get this: a good majority of influencers can now make this their full-time job.

woman filming vertical video of woman throwing confetti
Photo by Amanda Vick from Unsplash
This caught the attention of many individuals because years ago it was almost unheard of and is now such a prosperous career. Although YouTube gained lots of traction in 2005 when it was first launched, there are no records that hold it to the views and subscriber demographics like today.

YouTube application on laptop
Photo by NordWood Themes from Unsplash

According to an article posted on The Roaring Times by Karly Halsey called “YouTube’s Rise to Fame,” it has been reported that “most of the millions of videos posted on YouTube every day receive very little interest or views. But there is an exception for the 30% of videos that do receive a great amount of attention. These people are not only having fun but making money while they do it.”

youtube app icon showing on an iphone screen
Photo by Sara Kurfeß Avatar of user Sara Kurfeß from Unsplash

I think that it is also very important to realize that even though you’re allowed to post almost anything on YouTube, such as beauty videos, vlogs, music, and many other content creations, only certain channels gain the most traction based on their audience. In this day and age, you can become a YouTuber if you desire but what sticks in people’s minds is that connection they gravitate towards or that sense of relating to your daily lifestyle.

Woman in front of ring light in the dark with iPhone
Photo by Cottonbro from Pexels

Founder of @anasboutique_fl Majoring in Digital Communications and Journalism
Hello! My name is Cassie! I am a public relations and advertising student at the University of South Florida with a minor in leadership studies. I love digital art and finding new ways to empower women via the internet!