The U.S. Open kicks off in Queens, New York, this Sunday, Aug. 30. Over 128 players will play through a bracket over the next two weeks to determine who will walk away with a stunning Tiffany and Co. trophy and the title of the U.S. Open Singles Champion. Whether you’re a diehard tennis fan or, like me, you’re caught somewhere between missing the high-energy sporty summer we had with the Knicks and the World Cup while also feeling FOMO from watching people share videos of activations from the U.S. Open’s free Fan Week, don’t worry: Even if you can’t make it to the courts, there are plenty of ways to get in on the action.
As fans watch tennis’ greatest stars battle it out, brands across industries are bringing the game nationwide, serving up themed collections, deals, freebies, and giveaways. Some of them are easy to enjoy from home, while others give viewers a chance to experience a bit of the championship’s magic in person, including a promotion that could get you a helicopter chauffeur to and from the game.
So, whether you’re watching courtside at the Arthur Ashe Stadium, or from your couch at home, you can still score with these U.S. Open- themed brand moments.
Chipotle
Chipotle is partnering with second-ranked singles player Taylor Fritz to spread his winning energy. For every match Fritz wins, thousands of fans will score a buy-one-get-one Chipotle discount code. His first win will cause the brand to give out 2,500 codes, and each subsequent round will lead to an additional 500 codes. Should Fritz make it to the finals, 10,000 people will score a win with a discount code.
Vital Proteins
Vital Proteins is inviting fans to “get their skin in the game” through a sweepstakes that could cash out majorly if any of the Main Draw games require a tiebreaker. One grand prize winner will receive an unmatched game-day watching experience: a chauffeur into and out of the game in the form of a private helicopter, transportation and hotel accommodations throughout their stay, and an additional allowance to spend while in the city. Another grand prize winner will receive $15,000 to spend on their own wellness, and thousands of other entrants will win some of the brand’s collagen peptides for free.
Lavazza
If you’re a tennis fan who’s also always in search of caffeine, Lavazza has the collaboration for you. The coffee manufacturer is running a sweepstakes through Sept. 18, in which one lucky winner will walk away with a tennis ball signed by Italian tennis champion Jannik Sinner, as well as the brand’s Tabli machine and pods, which were only recently introduced to American consumers, and a milk frother.
Dunkin’
If coffee isn’t your choice in caffeine, Dunkin’ will be releasing a Melon Deuce Energy refresher, a mocktail riff on the U.S. Open’s famous Honey Deuce, as well as protein-packed, vanilla-flavored matcha dubbed the Matcha Point on Aug. 30. The chain will also release limited-edition Dunkin’ tennis merchandise, including a tennis can Munchkin holder.
HeyTea
HeyTea has unveiled a new jasmine tea for the U.S. Open, complete with a green and blue layer to match the colors of a tennis court. While supplies last, a purchase of a King Jasmine Honeydew will also get you a limited edition sticker, or, if you have 800 points saved up with the brand, a limited-edition magnet.
Pure Leaf
Pure Leaf is partnering with two-time Grand Slam finalist Amanda Anisimova to celebrate tennis season. Beginning Aug. 30, the brand will host a two-week-long giveaway series with gifts centered around tea, self-care, and tennis. These will include apparel, beverage sets, a tennis racket and hammock signed by Anisimova, and even an at-home sauna.
Holabird
If watching the championship inspires you to pick up a racket yourself, Adidas’ 2026 U.S. Open collection with Holabird is ready to help you get there. The collection includes black, white, and pastel-colored clothing and shoes, some of which are currently discounted.
Richsport
If you’re looking to participate in a U.S. Open apparel pop-up from afar, Richsport’s online store has merchandise, including baby and unisex tees, baseball caps, and tennis equipment that will be sold at the brand’s upcoming New York City pop-up this weekend.