Fall is coming, and apparently, Cardi B wants us to have our denim game together. On Aug. 5, Old Navy kicked off the new season with its latest denim campaign, featuring none other than Cardi B. The rapper leads the fall campaign, bringing her bold personality and unmistakable style to a collection designed to make everyday denim feel anything but basic. Oh, and they announced a new style of denim, too.
Inspired by classic Americana style with a modern-day twist, Old Navy’s fall campaign is all about making denim wearable and affordable, while still keeping up with the season’s biggest trends. And honestly, who better to lead it than Cardi?
At the center of the campaign is the debut of Old Navy’s Arc Jean ($40), a mid-rise silhouette featuring a curved leg that gives the classic jean shape a little more personality. Alongside the Arc, the campaign highlights a range of relaxed and trend-forward denim fits, including wide-leg, barrel and baggy styles. In the campaign, Cardi wears the Curvy Extra High-Waisted Cuffed Wide-Leg Jean ($40) — a staple in the Old Navy catalogue.
The idea is simple: denim should work with your wardrobe, not the other way around. Whether you’re dressing up for a night out, throwing on a cute top for brunch, or creating an effortless everyday look for class, these styles are meant to give you options without sacrificing comfort.
And the price point might be the best part. With styles starting at just $22, Old Navy is proving that getting into your fall denim era doesn’t have to mean spending designer money. The collection brings some of the silhouettes currently dominating fashion conversations into a much more accessible price range, making it easier to experiment with new fits without completely destroying your budget.
Of course, Cardi isn’t the only familiar face serving looks in the campaign. She’s joined by content creators and models Quen Blackwell, Brooks Nader, Haley Kalil, Wisdom Kaye, and Paloma Elsesser, giving the campaign a mix of different personalities, aesthetics, and approaches to denim.
That lineup feels especially fitting for a campaign centered around versatility. Everyone has their own relationship with jeans, and the campaign plays into the idea that there isn’t one “right” way to wear denim.
For Cardi, that attitude comes naturally. Her personal style has always moved between glamorous, sexy, and completely casual, and, in an exclusive with People, she recently described her go-to aesthetic as essentially being “sexy and comfortable.”)Her Old Navy campaign taps into that same balance, pairing statement-making energy with pieces that are actually easy to incorporate into a real wardrobe.
And if you’ve been waiting for an excuse to switch up your jeans for the fall semester, this might be it.
Between the return of relaxed silhouettes, the rise of curved and barrel-leg shapes, and the continued obsession with oversized denim, Old Navy’s latest collection is making a strong case for giving your skinny jeans a little break. And Cardi B serving as one of the faces of it all? Just another reason to pay attention.