If there is one thing the internet is most excited about right now, it’s the fact that Olivia Rodrigo’s new album is closer than we think. Fans are absolutely losing it (in the best way) as they have been waiting for a new album for longer than they would like to admit — me included.Â
After the emotional rollercoaster of her first album SOUR, an album that was able to turn teenage heartbreak into a cultural reset, and her unapologetic evolution of GUTS, Olivia has proven her one-of-a-kind craft, building quite an exceptional reputation for herself. With her music, she turns heartbreak and female rage into something beautifully chaotic; she is the kind of songwriter who documents life’s phases so vividly that it becomes part of yours too. So naturally, the idea of getting a new album after three years of her latest release has fans refreshing their socials like a full-time job, eagerly waiting for the announcement.
The Hints…
While Olivia hasn’t dropped a formal announcement just yet, she has been leaving a trail of easter eggs to nurture excitement and anticipation.Â
- “OR” walls in major cities
Fans started buzzing with excitement at the sight of bold “OR” graffiti-style murals appearing in major cities such as Los Angeles and Toronto. The purple color in these walls instantly caught the fans’ attention, not only because of the aesthetic but because it feels extremely intentional. Purple was heavily associated with both her SOUR and GUTS era, leaving fans wondering if it is also going to be the representative color of her new album. But then came the detail that really sent the fans to theory-mode: The same “OR” purple walls didn’t stay purple, and in some places, they have been repainted pink with the words “Love” on them.Â
- Pink outfits and aesthetic
More recently, fans also noticed a shift in Olivia’s fashion choices, specifically her sudden love for pink. From the ChloĂ© show at Paris Fashion Week to the Vanity Fair Oscars after-party, she has been consistently wearing soft, romantic pink looks. This was a noticeable change from her past era’s edgier and darker aesthetic, and it is definitely being perceived by fans as a “hint” towards visuals for her new album.
- Voicemail
On March 20th, Olivia updated her SOUR hotline, leaving fans speechless. If you call the number, you can hear a clear message. She references the last day of Pisces season, telling her fans to “trust” their intuition. This message promises a “true clarity and renewal just after the pink moon.” The Pink Moon, or the fourth full moon of the year, falls on April 1st, and fans are definitely expecting a clear answer to what this means by then.Â
While some of these carefully planned strategies can be credited towards Olivia’s PR and creative teams, it also feels pretty clear that she is stepping into teaser mode herself and might even make a formal announcement soon. In a recent British Vogue interview, she opened up about the direction of her new album, emphasizing that it will explore the anxieties and obsessions surrounding love. She even admitted, “I’m definitely a lover girl,” sending fans into speculation mode. Many are now wondering if her third album could be titled “Love” or at least something closely tied to that name, as she is best known for her four-letter album titles.Â
So…When is OR3 Coming?
The million-dollar question. No official release date yet, but if all these hints tell us anything, Olivia loves a well-timed surprise. Best believe her fans will be eagerly waiting for an official announcement soon, and hopefully some clarity by April 1st. I know I will!