As Swifties now know, when Taylor Swift drops a new album, it’s not you’re run-of-the-mill music release — it’s a whole pop cultural moment. If that wasn’t common knowledge before, it has been made abundantly clear with the leadup to the Oct. 3 release of Swift’s latest album, The Life of a Showgirl. It’s not just fans who are excited, either; brands are getting in on the fun with deals and discounts to celebrate The Life of a Showgirl. Case in point: Uber’s TLOAS promos. (And yes, that’s plural — the company is offering deals on both its rides and delivery options.)
First up is the Uber Eats promo, which is a 12% off discount on select orange-colored items. In true Swiftie fashion, this deal is a double Easter egg: The discount is on orange items because that’s the main color of Swift’s latest era, and the 12% off discount is in reference to this being Swift’s 12th album. You can find the discounted items on Uber’s curated “Orange Era Essentials” page, which includes a wide variety of products, ranging from orange-flavored soda, to Vitamin C serums with orange packaging, to orange sushi (aka, salmon), to orange decorations — you know, so you can have a Pinterest-perfect TLOAS listening party. This promo runs from Sept. 29 to Oct. 5 at 11:59 p.m. EST.
Next, Uber is also offering discounts on its Comfort (aka bigger, newer cars) and Comfort Electric (all of the above, but electric) rides — up to $12 off, to be exact (there we go with the Easter egg again). Using the code SHOWBIZ in the app, you can get the discount for a ride between Oct. 2 at 8 p.m. and Oct. 5 at 12:01 a.m. EST. The promo code is only valid for one ride per Uber account.
In addition to these goodies, Uber is also planning some in-app surprises. There’s no word on what exactly these surprises may be, so fans will just have to keep their eyes peeled to find out — which is all very Taylor-coded, if you ask me.
The Life of a Showgirl releases Friday, Oct. 3.