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Need Help With Your Soft Launch? Here Are 40 IG Captions To Choose From

Cuffing season might (technically) be over, but soft-launch summer is right around the corner. While summer might be the time to play the field, what happens when your summertime situationship turns into a real relationship? ICYMI, there’s a way to announce your relationship in a low-key way: by posting a cute (but cryptic) photo with one of these soft launch Instagram captions.

If you don’t know what a “soft launch” is, allow me to brief you. As opposed to a “hard launch,” a soft launch is a subtle announcement of your relationship. Think posting someone else’s hand on your Instagram story, a faceless photo of your new SO over dinner, or the back of your partner’s head against some sort of view. The purpose of a soft launch is to let people know that you’re seeing someone, and while you may be keeping things on the DL, it’s still an exclusive relationship.

So, if you’ve found yourself opting out of a single summer, and want to announce your new relationship in a cheeky, subtle way, look no further. Here are 40 soft launch Instagram captions that you can use to share your relationship status with the masses β€” just be prepared for the rest of your roster to get upset. Jussayin’.

  1. keeping it subtle.
  2. on the low. πŸ¦‹
  3. comfortable.
  4. let me introduce you to…
  5. folded.
  6. lover era.❀️
  7. guess who?
  8. oops! forget to mention.
  9. you might have missed a chapter.
  10. plot twist.
  11. roster winner.
  12. more than friends. πŸ’‹
  13. yours to keep and yours to lose.
  14. word on the street.
  15. new character unlocked. 🀞
  16. the group chat approves.
  17. soft launch.
  18. surprise! πŸ’–
  19. under the radar.
  20. cuffed.
  1. taken.
  2. sunday kind of love.
  3. i guess you could say it’s getting serious.
  4. love to see me from your pov. β‚Šβ€§.Β°.β‹†πŸ«§β€’Λšβ‚Šβ€§β‹†.
  5. it’s you and me, that’s my whole world.
  6. been busy.
  7. let the instagram stalking commence.
  8. eternal sunshine.
  9. hard launch loading…
  10. my draft pick.
  11. xoxo.
  12. boo’d up. 🀝
  13. partner in crime.
  14. pasta and lobster.
  15. my dms are closed. πŸ‘…
  16. i’ll keep this one.
  17. been keeping this one to myself.
  18. you are the best thing that’s ever been mine.
  19. to be continued.
  20. in good company.

I have butterflies already!

Julianna Marie is the Wellness Editor at Her Campus β€” leading the site's coverage of health, wellness, sex, relationships, and mental health. Additionally, she oversees our College Try franchise, the LGBTQIA+ vertical (Free To Be) and occasionally covers astrology, entertainment, fashion and beauty, and internet culture.

Julianna's work as a screenwriter and filmmaker has also received recognition at major film festivals such as LA Shorts, Tokyo International Film Festival, the NYC Horror Film Festival, and more. Currently, she is in the process of writing her debut novel.

She graduated with a B.F.A in Screenwriting from Chapman University's Dodge College of Film and Media Arts in May 2022, where she formed very strong opinions on movies and a love for the beach. (She's a Pisces.)

When she's not writing burning hot takes and writing about her personal life for the masses (sorry, mom), you can find Julianna cooking, going out with the girls, doing yoga the morning after going out with the girls, watching reality television with her fiancΓ©, playing chess, or advocating for the food scene in Pittsburgh, PA. It really is that good, BTW.

If you like blurry Instagram Stories and food reviews, you can follow her on Instagram at @juliannammarie.