Zendaya is the New Face of Tommy Hilfiger & We Can’t Contain Our Excitement

Our favorite former Disney darling and resident queen of young Hollywood Zendaya has been announced as the new face of Tommy Hilfiger, according to an announcement on both of their Instagram accounts.

Zendaya will be replacing supermodel Gigi Hadid as the new face of the brand, and much like Hadid, she’ll also be collaborating on a brand new “capsule collection” with the renowned designer. Tommy x Zendaya will be released prior to the start of the Spring 2019 fashion season, most likely in February, and TBH, we’re already counting down the days.

Hilfiger stated that he hopes the new collaboration with Zendaya will evoke a spirit of “self-expression, individuality, and empowerment.” All of these qualities are represented by Zendaya, a fiercely feminist advocate who promotes embracing yourself in a world that tells you to do otherwise. In fact, Zendaya said Hilfiger’s focus on individuality and empowerment is partially why she partnered with the iconic brand.

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As for Tommy Hilfiger’s motivation to partner with Zendaya, Hilfiger admires her bold fashion sense that reflects her truth — and hopes to maintain that “eclectic style” while keeping up the “Americana” spirit of his brand through the new collection.

Additionally, Hilfiger went on to say that the brand collaboration will primarily be a product of Zendaya’s ideas and style. Aside from collaborating, Zendaya will also be featured in marketing campaigns for the brand.

As for what the brand will look like, Glamour theorizes that the collaboration will potentially follow both Zendaya and Hilfiger’s Instagram vibes — a vintage, colorful 1960s feel. If Zendaya gives us another excuse to throw on a pair of bell bottoms during this vintage trend resurgence, we’re in.