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You Have to See These Gorgeous Photos from Juicy Couture’s NYFW Presentation

Juicy Couture’s Creative Director, Jamie Mizrahi made her New York Fashion Week debut by bringing a new energy to the OG brand. Juicy Couture has always been known for their outrageously fun and glamorous apparel and accessories, and the Spring 2018 collection presented on September 13 was the perfect combination of nostalgia and newness.

The collection includes new twist on the classic millennial tracksuits, floral dresses, cropped high waisted pants, linen two piece sets and rompers decorated with Swarovski crystals. Basically we need to be wearing all of these like, now. While the brand features modern-day trends, the funky, colorful clothing stays true to the brand’s signature style, which is exactly what Mizrahi hoped for. Here were some of our absolute favorite looks:

Juicy fashion against that picturesque backdrop is honestly everything. Her Campus was even lucky enough to witness these gorgeous looks in person!

“My goal as creative director is to introduce a new iteration of Juicy without eroding the brand’s beloved DNA,” Mizrahi said. “With this first collection, I think we did just that.” Trust us, so do we. 

Lola George graduated from the University of North Texas in May 2019 with a degree in Public Relations. Her communications and marketing skills led her to move out-of-state and work as a full-time marketing specialist for Overnight Flowers in Tampa, FL. Lola enjoys creating content to share her passion for traveling, brunching, fashion design, and styling. Follow her on Instagram @beachybrunchbabe