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Photo courtesy of Netflix
Style > Beauty

Unleash Your Inner Goth With These Wednesday & Morticia Lipstick Dupes

Wednesday Addams is getting her much-deserved storyline in the new Netflix series Wednesday, which premiered on Nov. 23. The Addams Family premiered in 1964 with a few movies following the original sitcom. However, Tim Burton is giving the real star of the family, Wednesday Addams, her moment (and rightfully so). Wednesday, played by Jenna Ortega, is serving looks and dance moves that social media can’t stop talking about. The “Wednesday” category on TikTok has over 1.5 billion views, with trends circulating left and right from the show. Fans have tried to recreate the amazing dance scene or even her chilling stare, but these wouldn’t be what they are without her iconic soft goth makeup.

A dark smokey eye paired with a dark purple lip is all you need to channel your inner Wednesday. However, let’s not forget her mom, Morticia, whose ultra-dark lip walked so Wednesday’s makeup could run. Whether you’re a Wednesday or a Morticia, the bold lipstick looks can be easily recreated with these 10 lipstick dupes.

Sephora Collection #LIPSTORIES Natural Wonders Lipstick

This Sephora Collection #LIPSTORIES Natural Wonders Lipstick in Polar Lights ($9) is the perfect blend between Morticia and Wednesday. The matte finish ensures it stays throughout the day as you channel your inner spooky side. 

Anastasia Beverly Hills Matte & Satin Velvet Lipstick

Ugh, I love a good wine color lipstick. This stunning Anastasia Beverly Hills Matte & Satin Velvet Lipstick ($23) in the shade Blackberry embodies the entrancing Wednesday look. It’s the lipstick for all your soft goth dreams.

Burt’s Bees Glossy Liquid Lipstick

Even if you’re a lip gloss lover, you can still recreate the Addams-esque look. The Burt’s Bees Glossy Liquid Lipstick ($9) in shades Lavender Lake for Wednesday and Wine Waters for Morticia is the perfect lip gloss for your Addams family makeup inspo. 

Milk Makeup Glossy Lip Plumper

A lip gloss and plumper all in one? Sign me up. This Milk Makeup lip gloss ($25) in shade in amped-plum is both hydrating and plumping, making for a lipstick with many talents just like Wednesday.  

Stila Cosmetics Beauty Boss Lipgloss

Stila Cosmetics’ Beauty Boss Lipgloss ($8) has the perfect consistency for a buildable makeup look depending on how bold you want to go. The shade Bonus Baby is a merge between the two Addams family powerhouses lipsticks to create a timeless lip. 

L’Oreal Balm-in-Lipstick

If you’re not a lipstick lover, but still want a pop of color to get all Wednesday Addams vibes, try this L’Oreal Balm-in-lipstick ($10) in shade Mulberry Bliss. It’s a hydrating and nourishing lip balm that adds just the right tint for a soft goth look. 

Beauty Bakerie She’s Just Jelly Matte Lip Whip

If you’re feeling sophisticated and fearless, it’s time to bust out your best Morticia Addams impression. This Beauty Bakerie She’s Just Jelly Matte Lip Whip ($13) will do the trick. The deep purple shade is rich and bold, which is sure to capture the vampire-esque energy that Morticia exudes. 

Milani Color Statement Lipstick

With a perfect blend of a matte and shiny finish, the Milani Color Statement Lipstick ($7) in the shade Sangria is effortlessly bold. Wednesday would definitely spare you if she saw you rocking this killer lipstick look. 

Ciaté London Glitter Flip Lipstick

Nothing says the star of the show like a glitter lipstick moment. Though she didn’t wear any shimmer in her soft goth looks, you can embody Wednesday’s main character energy with the Ciaté London Dark Purple Glitter Flip Lipstick ($8). 

MAC Powder Kiss Lipstick

Would I really be doing the lipstick gurus justice if I didn’t include a MAC Cosmetics recommendation (aka the mother of all lipsticks)? MAC’s Powder Kiss Lipstick ($24) in the shade P for Potent (fitting, right?) is a powerful color to top off your Wednesday-inspired makeup look. 

Hannah Tolley is a contributing writer under the Entertainment and Culture vertical. She covers entertainment releases, fan theories, pop culture news, and more. Aside from Her Campus, Hannah was also a member of the Florida State University (FSU) Her Campus team. During her time with the chapter, she served as a staff writer for three semesters, where she wrote biweekly pieces across campus, culture, and personal verticals. She also was a content editor for two semesters, where she led a team of 6+ writers and oversaw and edited their articles. Hannah was also an editorial intern for Her Campus during her spring and summer term of her second year in college. As an intern, she worked alongside the full-time edit team to curate timely and evergreen pieces across life, culture, career, and style verticals. She graduated Magna Cum Laude from FSU in May 2023, with a Bachelor of Science in Media/Communication Studies with a minor in English. When she's not dissecting the latest pop culture events, you can find her reading a cheesy romance novel or establishing parasocial relationships with fictional TV characters. She loves to rewatch her favorite shows (Gilmore Girls, One Tree Hill, and Friends) or spend the day going down a rabbit hole of reality dating shows.