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Promotional collage for the Ulta Beauty Campus Tour: college students pose with orange shopping bags and a branded tour bus, conveying a cheerful, energetic campus event.
Promotional collage for the Ulta Beauty Campus Tour: college students pose with orange shopping bags and a branded tour bus, conveying a cheerful, energetic campus event.
Photos by San Angel Photo
Her Campus x Ulta Beauty

The Best Game-Day Beauty Go-Tos, Straight From The Ulta Beauty Campus Tour

This is a sponsored feature. All opinions are 100% from Her Campus.

 

It’s no secret that fall semester is full of core-memory-worthy moments, from Homecoming celebrations to football tailgates and sorority rush. And each one deserves a gorg beauty look to match, whether you’re keeping it clean and simple or going full glam. 

When it comes to getting game-day ready, you need a routine that covers you from face to fragrance and beyond. From stadium-ready makeup to touchdown-worthy haircare and so much more, Ulta Beauty has your entire beauty lineup, all in one place. And to find the best products for game day, we turned to the ultimate IRL testing ground: the Ulta Beauty Campus Tour.

From new launches to viral faves, the tour showcased everything you need for game day, made cute. And when you join the Ulta Beauty Rewards program and verify student status, you can unlock exclusive student perks and offers that help you save while you shop.

Here are the game-day go-tos to add to your Ulta Beauty cart right now. 

University of North Texas

Bright orange Ulta Beauty Campus Tour truck with large lettering and an open side window, where two smiling women wave cheerfully from inside.
Photo by San Angel Photo

The tour officially kicked off in Denton, where students stopped by to scout out new holy grails, take home exclusive Ulta art prints, and upgrade their beauty routines.

The GNO HEROes

about-face Matte Fluid Eye Paint, $17

A bold, full-glam look in just one swipe? Say less. Use this buildable liquid eyeshadow for sharp, defined eyeliner, blendable shadow, or as a base for powders to create the perfect after-party look.

Polite Society B.I.G. Mouth XL Plump Intensive Lip Plumping Concentrate, $32

For a pout that serves from kickoff to the post-game hang, this plumping gloss is a must. Just swipe it over your lips for 12 hours of plumping with a high-shine, glossy finish.

University of Texas at Austin

Three smiling women pose with orange Ulta Beauty shopping bags in front of a bright red tour bus, conveying a cheerful, friendly shopping-trip mood.
Photo by San Angel Photo

At the second stop, Longhorns lined up to get mini makeup touch-ups between classes, snap pics in the photo booth, and take home their own Ulta Beauty goodie bag. 

The “Always In My Bag” Staples

Live Tinted Hueguard 3-in-1 Mineral Sunscreen, Moisturizer, Primer SPF 30, $36

Think of this sunscreen as a mini skincare routine you can keep in your bag. It hydrates, preps for makeup, and protects your skin with SPF 30 — all in one step.

ULTA Beauty Collection Ultra Gloss Hydrating Hybrid Lip Gloss Oil, $12

She’s hydrating, she’s glossy, and she’s a must for any lip look. This high-shine lip gloss oil delivers up to 12 hours of hydration and shine, perfect for a day of tailgating and touchdown celebrations.

The “I Didn’t Know I Needed This” Finds

NOYZ Loose Ends Eau de Parfum, $85

If you were looking for a signature fall scent, this one’s it. With notes of burnt black sugar, smoked vanilla, cognac accord, and amber, this fragrance is as warm and cozy as it is unique. 

Peach & Lily Glass Skin Refining Serum, $39

Meet your skincare routine’s new star player. This silky, weightless serum visibly brightens, firms, hydrates, and calms for a glass-skin-like complexion.

The 8 A.M. Class LifesaverS

DIBS Beauty Desert Island Duo Blush + Bronzer Stick, $36

An all-in-one stick you can use on your face and lips? Say less. This creamy, buildable blush and bronzer duo is perfect for those early mornings when you’re rushing out the door but still want to look put together.

Snif Me Eau de Toilette, $68

An all-in-one stick you can use on your face and lips? Say less. This creamy, buildable blush and bronzer duo is perfect for those early mornings when you’re rushing out the door but still want to look put together.

Texas State University

A bright Ulta Beauty shopping bag spills out colorful skincare, makeup and haircare products, coupons, and gift packaging on a stone surface, creating a cheerful haul display.
Photo by San Angel Photo

At our third stop, Bobcats took a well-deserved break from classes and study sessions to test out new launches, snag freebies, and refresh their beauty routines. 

The Wash Day Holy Grails

Cécred Heat Activated Silk Glaze, $34

Want a sleek, straight, and shiny game-day hair look? We’ve got you. This first-of-its-kind silkening styler activates with heat and tension (like when you’re doing a blowout), delivering a long-lasting glassy finish and protecting your hair from humidity.

isima Súperbomba Triple Repair Peptide Hair Mask, $38

Give your hair the TLC it deserves after a busy weekend with this peptide-packed mask. Its nourishing formula targets the scalp and your strands, smoothing, softening, and repairing damage from root to tip.

Consider your game-day beauty roster officially set. Head to ulta.com or your nearest Ulta Beauty location to shop these campus tour faves and so much more!

Katy Girardi

U Conn '18

Katy is a Branded Content Editor at Her Campus Media. She graduated from the University of Connecticut in 2018, where she studied communication and was a College Fashionista Community Member. When she’s not dreaming up new branded content ideas, you can find her trying new restaurants, taking hundreds of pictures of her cat, Willow, or enjoying her latest romantasy book obsession and an iced matcha latte.