With spring break approaching quickly, many of us have been hitting the gym in hope of getting back in shape in time for swimsuit season. Despite the message of acceptance the body positivity movement has been spreading, stripping down to a bathing suit can still make some of us feel a little self-conscious. That’s why Target is launching its #NoFOMO campaign, to inspire women to love their bodies no matter your size. And the best part? They’re partnering up with Barbie.
FOMO plays an important role in Target’s campaign. With #NoFOMO, the company draws on the aspect that women should never have a fear of missing out on wearing a bathing suit just because they don’t have a body that society portrays as a “bikini body.”
That’s not the only buzz flying Instagram right now, as tons of women are sharing photos of themselves in bathing suits using, #TargetSwim2016 and #NoFOM to show their love and support for body positivity. We are SO in!