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Update Your Closet by Supporting These 5 Small Fashion Brands

Whether you’re looking for a couple new pieces to shop your favorite latest trends or want to revamp your wardrobe altogether, one of the best ways to do so is by supporting small businesses! Not only will shopping with smaller brands help sustain their business during these unprecedented times, but you will undoubtedly end up scoring some super unique pieces that will make your personal style stand out like no other. 

Not sure where to start? Have no fear! I’ve searched far and wide for the newest up-and-coming small fashion brands that are sure to provide you with some super on-trend fashion inspo and perhaps even your favorite new wardrobe staple.


Flower print and sheer shirts are totally in, not to mention color blocking! Rabot truly has it all when it comes to staying on trend while also curating pieces that you can incorporate into your personal style to make uniquely your own. 

Grön Kulle

Have you been on the lookout for just the right jacket but couldn’t find the right mix between style and function? That’s where Grön Kulle comes in. This up-and-coming brand makes the most stylish patchwork-style jackets that are sure to take your winter outerwear to the next level. 

Katherine Plumb

If the past year has taught us anything, it’s that pajamas can and absolutely should be worn day to night whenever possible. Luckily, Katherine Plumb’s pattern-loving clothing line infuses classic pajama styles with unique and on-trend prints to elevate your loungewear game. 

Colin LoCasio

Colin LoCasio is ready-to-wear fashion’s best-kept secret, but not for long! From patterned sweater vests to cozy co-ords, any of his clothing items will spice up your wardrobe like no other. 

Cool Is A Construct

Who says you can’t wear sequins while staying at home? Cool Is A Construct is the brand that’s breaking all the rules when it comes to pandemic fashion. Matching sets and sequin tanks are staples of this cool-girl brand.

There you have it! Who knew supporting small businesses could be such a great way to give your closet the ultimate reboot? I know I can’t wait to pick out some of these ultra-cool pieces. 

Remember to tag us on Instagram and mention us on Twitter using @hercampus to let us know which of these small businesses you chose to support! We can’t wait to see.

Avery Steeves

Western '22

Hello! My name is Avery and I am a student and Style Writer from Toronto, Canada. I go to Western University where I study Media and Communications. When I am not hanging out in the library or going on MUCH needed coffee runs in between class, I can be found surfing Instagram and Pinterest for fashion inspo, listening to podcasts (my favourite is the Work Party podcast), or pursuing my love of writing here on Her Campus!