Her Campus Logo Her Campus Logo

Spring 2013 RTW: Sammi Sweetheart Collection

No, you didn’t misread the headline: Jersey Shore‘s Sammi Giancola can add designer to her resume. The TV personality paired up with SXE Fitness to create a line of workout clothes. I attended yesterday’s show at STYLE360 New York Fashion Week and am so excited to report back to my favorite fashionistas.

Like any episode of the MTV hit, Sammi Sweetheart’s fashion show was an experience. From a makeover station to a special performance by Tyler Reid and Stevie G., the venue was like a club on the show. Well, minus the drama and frosted tips.

Speaking of the show’s infamous cast, Ronnie Oritz- Margo sat front row alongside The Cheetah Girls‘ Adrienne Balion. I’m not going to lie — I was a little starstruck.

The collection was everything you’d expect: fitness apparel that commands attention. Between the tight yoga pants and revealing sports bras, these are clothes you shouldn’t wear to the gym if you plan on being a wallflower. But since you secretly hope that the whole basketball team is checking you out, this isn’t an issue. If you don’t want to show off your stomach as you complete your eight minute abs- I definitely don’t blame you- Sammi Sweetheart’s collection has several camisoles and hoodies to choose from. With two hearts on every piece, Giancola gave the collection a “sweet” finishing touch.


Between Snooki’s shoe line (who knew) and Giancola’s runway debut, maybe they should change G.T.L. to G.T.S. — gym, tan, shop! 

To buy the collection, log onto SXEFitness.com.


Kelsey is a senior at Boston University, studying Magazine Journalism  in the College of Communication. As a magazine junkie and fashion fanatic, she loves being a part of the Her Campus team! At BU, Kelsey is president of Ed2010 at Boston University.  She has interned for Time Out New York, Lucky, Anthropologie, and Marie Claire. Kelsey also has a fashion blog, The Trendologist, where she covers the latest trends, fashion shows, and red carpet reports. When she isn't busy, Kelsey loves hanging out with her friends and family, shopping, reading style blogs, going for a nice jog, listening to music, creating baked goods in the kitchen, watching movies, and eating tons of frozen yogurt and sushi! After graduation, Kelsey hopes to work as an editor for a fashion magazine. Follow Kelsey on Twitter and Instagram at @kmulvs and don't  forget to check out her "Catwalk to Campus" blog posts!