Take 5 minutes out of your day to read this letter about Glossier, a new project started by Emily Weiss from Into The Gloss (avid The Hills fans might remember her as the super intern).
Seldom do we come across an essay about beauty and cosmetics that touches our hearts (read: we may or may not have bawled through the whole thing). Honestly, we never knew that an essay of this sort would stir up feelings that are analogous to partaking in a revolution.
Now, before you start freaking out about this “revolution,” we would like to let you know that to participate, you do not have to do anything except being true to yourself and have fun.
“Glossier.com…is the beginning…of a new way of looking at beauty… Glossier is about living in—and embracing—the now, not the past, and not the future. It’s about fun and freedom and being OK with yourself today. It’s about being nice to people and knowing that a smile begets a smile.”
We’re ready to jump aboard the Glossier train. “Beauty, like fashion, touches everyone in different ways and offers you endless choices about how you’d like to feel and act and appear,” Weiss writes in a statement that encompasses Glossier’s mission of “Skin first. Makeup second. Smile always.”
The Phase 1 Set ($80) consists of 4 products “designed to leave you fresh and glowing right away”:
- Soothing Face Mist ($18): A moisturizing mist—that smells like roses?!—that hydrates your skin before makeup and refreshes it throughout the day.
- Priming Moisturizer ($25): A primer that gives you a dewy and smooth canvas while minimizing pores that you can use alone or with the Skin Tint.
- Balm dotcom ($12): A hydrating balm that seals in moisturizer and helps repair dry and irritated skin.
- Perfecting Skin Tint ($26): A thin and breathable foundation that “auto-fits” to skin, just like moisturizer.
I am extremely excited to try Glossier—the whole set! I’m really looking forward to trying the combo of the Face Mist and Moisturizer because I am trying to revert from wearing foundation everyday to a natural canvas.
Okay, we know that we aren’t personal BFFs with Emily, but after reading her letter (and being long-time followers of her blog, Into the Gloss), we trust her with our new beauty regimen, 100 percent. She’s clearly passionate about beauty, freedom and fun; and we’re impressed (and thrilled!) that she took the initiativeto create her own beauty brand when she didn’t find products that worked for her message and mission. In short, she has us sold!
What do you think, collegiettes? Are you ready to jump aboard the Glossier revolution with us?