Besties, Kimberly Kardashian has done it again with a new, exciting SKIMS partnership. If you spend any time online, you’ve probably seen several viral campaigns for the SKIMS brand over the past few years, like the iconic Megan Fox and Kourtney Kardashian campaign or the Victoria’s Secret models campaign. On Oct. 23, Kim K announced her new men’s line, which included a steamy photoshoot with athletes including Neymar Jr., Nick Bosa, and Shai Gilgeous-Alexander. The SKIMS menswear line had been an ongoing rumor for months. Keeping up the momentum, on Oct. 30, Kim K announced SKIMS’ multiyear partnership with the NBA, WNBA, and USA Basketball. When it comes to business deals, Kim K and her team know a thing or two.
The partnership with the WNBA couldn’t be better timing, according to the WNBA Official Press Release. In the statement, WNBA Commissioner Cathy Engelbert said, “We are excited to work with SKIMS, a brand that has quickly cemented its status as a cultural centerpiece.” Kim K said, “We look forward to working together in amplifying our joint values of women empowerment and individual confidence.” The goal of the partnership is to work in collaboration to excite fans through various “WNBA marquee events, brand activations, media, and campaigns.” The partnership comes off the heels of a remarkable year for the WNBA with record-breaking viewership, attendance, and overall media engagement. The year 2023 has been the year for women’s basketball, and they’re only getting started.
The SKIMS brand has prided itself on being the underwear, loungewear, and shapewear of the next generation. The slogan “Everybody’s wearing SKIMS” perfectly encapsulates this vision. In 2019, Kim K and Jens Grede co-founded the SKIMS brand. As of July 2023, SKIMS reached a valuation of $4 billion, according to RetailDive. Always ahead of the curve, SKIMS has consistently remained a topic of conversation.
Through the WNBA and NBA SKIMS partnership, the SKIMS brand will only grow more prominently, with coverage across league platforms such as on-the-court signage during broadcasted games and advertisements on digital and social media channels.
It will be interesting to see how this newly found collaboration will blossom.