In honor of World AIDS Day, Sia and MAC have just announced their new collab. The product being sold is stunning red lipstick, and 100 percent of the proceeds go to the M·A·C AIDS Fund benefiting those with HIV/AIDS. Not only is the VIVA GLAM lipstick outstandingly beautiful, but you can be assured that your purchase will directly have an impact on someone’s life.
This #WorldAIDSDay, Sia will be working with @MACCosmetics for their #VIVAGLAM campaign and releasing her very own lipstick (which will be available in early January). Every single cent of the price of her lipstick goes towards the M·A·C AIDS Fund which goes directly to people affected by HIV/AIDS. – Team Sia
The M·A·C AIDS fund has a long history of making a difference. Starting in 1994 in the midst of the AIDS epidemic, the VIVA GLAM lipstick made a lasting impression, as well as a lasting promise from M·A·C, to be dedicated to helping everyone who has been affected by AIDS. It’s perfectly in line with their mantra of “all ages, all races, all sexes.” The lipstick has previously been in collaboration with almost every big celebrity you can name, and now Sia has taken the front stage to promote their message.
According to U.S. Statistics, more than 1.1 million people are living with HIV in the United States. And one in seven of them don’t even know it. With this many people impacted by HIV and AIDS, something must be done to help. As if you didn’t already need an excuse to buy a rockin’ new lipstick, keep this statistic in mind as you’re shopping for holiday presents for your friends and family!