Somebody grab the remote and turn on Disney Channel because Selena Gomez and Demi Lovato just delivered the reunion every 2000s kid has been manifesting since the 2000s. On Oct. 28, the OG Disney besties reunited for a Rare Beauty campaign, and honestly, I’m right back in my living room watching Princess Protection Program with my sister. With all the throwback Easter eggs, iconic friendship moments, and nods to their Disney days, this collab feels like it was tailor-made for everyone who grew up watching Gomez and Lovato run the world together.
The campaign, called “Still Making Each Other Blush,” is basically a love letter to nearly 25 years of Gomez and Lovato’s friendship, complete with a limited-edition Rare Beauty bundle. Sure, the makeup is cute, but let’s be honest: the real MVP here is the nostalgia. From recreating Princess Protection Program moments to reviving their legendary friendship nickname, “Delena,” these two are teleporting fans right back to the golden age of Disney Channel movie nights and belting out “One and the Same” like it’s 2009. In the Rare Beauty Campaign video, Gomez and Lovato are surrounded by dreamy pink decor and flowers, making the whole thing look like a scrapbook exploded at the world’s cutest sleepover.Â
One of the best Easter eggs in the campaign? A full-on throwback to the 2009 Disney Channel Original Movie Princess Protection Program. In case you somehow missed it, Lovato was Princess Rosalinda and Gomez was Carter Mason, the girl who helped her survive a total life swap. The movie was peak Disney Channel friendship goals, and they even blessed us with “One and the Same.” For this campaign, Gomez and Lovato recreated those iconic movie poses, tiaras and all. It’s giving major Disney Channel premiere vibes — the kind where you’d beg your parents to let you stay up late just to see your favorite duo on screen.Â
If you were online before TikTok was even a blip, you definitely remember Gomez and Lovato’s legendary YouTube friendship videos. Before Instagram Reels and perfectly filtered celebrity feeds, these two were just chilling in front of a webcam, cracking each other up and letting fans in on their inside jokes. The campaign’s playful, bedroom-core vibe basically paid homage to those simpler internet days, when watching your favorite Disney stars goof off on camera was the highlight of your week. Honestly, all that’s missing is a grainy webcam and a Windows Movie Maker fade.
But the cutest throwback of all? The return of “Delena.” Way before TikTok edits were a thing, Disney fans were already mashing up Gomez and Lovato’s names to celebrate their friendship. Now, Rare Beauty is bringing it back with the Delena Soft Pinch Liquid Blush Bundle. The limited-edition set comes with two Soft Pinch Liquid Blush shades — Hope and Virtue — plus the Soft Pinch Blush Brush. The bundle is $50, but the nostalgia? That’s priceless.Â
Most of us remember Gomez and Lovato as Disney Channel royalty, but their friendship actually started way before Wizards of Waverly Place and Camp Rock. They first met as kids on Barney & Friends, which means their friendship is almost old enough to rent a car. Yes, the same girls who sang with a giant purple dinosaur ended up as Disney Channel legends. They even included a photo from those days in the campaign video.Â
For everyone who grew up on Camp Rock, Wizards of Waverly Place, and Princess Protection Program, this campaign is way more than just another celeb beauty drop. It’s a throwback to the days when Disney Channel movie premieres were the main event, you could sing every word to your favorite songs, and Gomez and Lovato were the friendship duo everyone wanted to be. Seeing them together again is like getting a little piece of your childhood back — only now, it comes with a makeup bundle instead of a movie marathon.
If Gomez and Lovato want to recreate their old YouTube videos or give us a live “One and the Same” performance, I’m not going to stop them. Until then, I’ll just be here blasting my Disney Channel playlist and putting on my Delena Blush Bundle.