Savannah Demers settles in her salon chair, where she’s prepping her hair for summer. A few hair extensions will make it easier to don her favorite beach hairstyles, she tells me. One scroll through Demers’ Instagram feed is enough to show you how much the content creator loves bikini season. “I am a beach girl. I love going to the beach,” she says. “Waking up, having a nice breakfast, drinking a cup of coffee while sitting on the balcony. Slipping to the waves is so peaceful, having a cute bikini on… it’s the best feeling ever.” Demers has mastered the perfect beach day, from the morning routine she curates to the swimsuit she wears to her must-try beach hairstyles.
Besides crafting the art of true seaside bliss, you may know Demers from her joke of the day videos on TikTok. “That’s my forté,” she tells me. These perfectly-timed clips are a breath of fresh air amidst the endless scroll of social media, guaranteed to provoke a giggle — if you like dad jokes, that is. Meanwhile, her passion for fashion and beauty is clear throughout our conversation — highlighting her love of Pinterest-board-making and accessory experimentation as her favorite fashion-girly pastimes in 2023. “I love getting inspired by people that I see online… that’s really exciting and something that I’m really passionate about,” she says, “I think the fashion and beauty world is definitely exciting.” With over 2.4 million followers on TikTok, Demers’ love of all things style is only growing. During our conversation, she gushes over her upcoming beach trips to Florida, Disney World, and Greece, so I know she’s prepared to share her best tips to have the perfect, most stylish beach day in summer 2023.
Demers’ most exciting fashion recommendations of summer? Swimwear, of course! If you’re struggling with where to shop for new bikinis, take this creator’s advice. “My favorite suits come from the smaller, inclusive brands that have really cute swimwear,” Demers says. Amongst these ride-or-die brands are names like Blackbough Swim, Gigi C Bikinis, Riot Swim, and Kulani Kinis. “ I think it is so cool to support women-owned brands, and having just the cutest suit to wear when you go to the beach is super important!”
While Demers is hanging by the beach, she focuses on glowy skin rather than a full face of makeup. “I definitely love bronzers, anything to add some color to your skin. Love a good blush as well,” she says. “That sunburnt look and fake freckles? It’s super cute.” Demers’ favorite skin care routine for achieving glowy skin at the beach involves a few key products: Supergoop Glow Sunscreen, Drunk Elephant Anti-Pollution Bronzing Drops with Peptides, Hoola Bronzer by Benefit, and Laneige Lip Glow Balm. “Having something on my lips at all times is super important. Sunscreen, I get burnt really easily too, so both are very important,” she says. This skincare routine ensures that her skin stays hydrated, radiant, and shielded from the sun’s harmful effects while enjoying beach days.
One of Demers’ favorite beach-beauty routines, however, has to do with her aforementioned summer-ready hair. When it comes to beach hairstyles, Demers shares the go-to option that perfectly complements her beachy vibes. “You’re going to be hot, you’re going to just going to get sandy and sweaty,” she says. “There’s not a lot you can do about that, but that way if it’s in a high bun, if you go into the water, you can take it down, get it wet, throw it back up.” Demers continues, “I feel like two Dutch braids that are pancaked and pulled out and all messy is so cute. And it’ll create beachy waves if you get in the ocean and salt water gets in your hair, for sure. Take it out later and it’ll get beachy.” Another favorite style of hers? “I love doing a half a pop down moment with a messy bun right on top.” These hairstyles offer both practicality and a touch of effortless beach chic.
Savannah Demers is the epitome of a beach-loving fashion and beauty enthusiast. From her curated swimsuit collection to her love of glowy skin, she knows how to rock the perfect beach style. As she continues to captivate her growing TikTok audience, Savannah Demers is undoubtedly a source of inspiration for those seeking a summer full of beach bliss and fashion-forward looks.